Kakao Entertainment publishes the 8th white paper to respond to illegal distribution

*This content was translated by AI.

• Remembrance achievements, including the cumulative deletion of 1 billion global illegal contents, are disclosedIncludes independently developed response strategies and interviews with experts from global copyright organizations

Kakao Entertainment published the "8th White Paper on Response to Illegal Distribution" and unveiled monumental achievements such as "the cumulative deletion of 1 billion global illegal distribution contents." Along with detailed strategies for responding to illegal distribution developed independently by Kakao Entertainment's Illegal Distribution Response Team (P.CoK), it is drawing attention as it includes interviews with experts from global copyright organizations.

Kakao Entertainment announced on the 11th that it has published the 8th white paper on illegal distribution, which contains the achievements of P.CoK., an illegal distribution response team, in the second half of last year (July to December). The most eye-catching thing in this white paper is the cumulative crackdown. The total number of global illegal content such as webtoons and web novels deleted for four years and a month from November 2021 to December last year, when Pickock was officially launched, exceeded 1 billion (1,004,075,309). Assuming that 10,000 cases are deleted per day, it takes about 274 years. It is the highest record among the domestic content industry's illegal distribution response so far, and is also the result of Kakao Entertainment's continuously advanced monitoring and illegal distribution response system.

It also unveiled a detailed strategy that took its own illegal distribution response protocol 'TTT' (Targeting, Tracing, and Takedown) to the next level for the first time. They are Fast Track and Deep Research. The "TTT" strategy, first unveiled in the 7th White Paper, is a one-stop response system that connects illegal site targeting, operator tracking, closure and legal action, enabling the closure of fundamental illegal sites beyond simple URL deletion.

However, as illegal distribution patterns gradually became organized and diversified, the response strategy was further subdivided in line with this. Fast Track sends warnings to small illegal distribution groups, aiming to quickly block them from at least two hours to up to a day. Deep research is a method of tracking large groups for one to two months and leading to fundamental blocking with legal responses that have undergone evidence collection and in-depth analysis. In fact, deep research identified the operator of "C," a large global illegal site with 120 million monthly visits (based on the similar web in August 2025) and led the site to close in September last year based on international cooperation through the Ministry of Culture, Sports and Tourism's special judicial police. This TTT strategy segmentation and disclosure of know-how are expected to help other content industries establish strategies to respond to illegal distribution.

The 8th White Paper also included interviews with experts from prominent global illegal distribution organizations to share practical insights with the industry. Experts agreed that cross-national public-private cooperation is important to block illegal distribution. "Global cooperation is essential in today's response to illegal distribution," said ACE Ho Fai, deputy head of the Asia-Pacific region of the global illegal distribution response alliance. "We believe that strengthening joint target information sharing, operational cooperation beyond jurisdiction, and establishing a systematic public-private cooperation framework will be more important." The pirate edition may help raise awareness of the work, but it only hinders the 'Creative virtuous cycle' of creating new works by returning profits to artists, said ABJ Ito Atsushi, secretary-general of Japan's illegal distribution response organization.

Kakao Entertainment has published a half-yearly white paper to respond to illegal distribution and is sharing systematic measures to respond to illegal distribution to the industry. "The Kakao Entertainment Illegal Distribution Response Team will take the lead in continuing to upgrade the domestic content industry's illegal distribution response capabilities while actively cooperating with related organizations and global organizations to protect the content ecosystem," said Lee Ho-joon, head of the legal office in charge of Kakao Entertainment's illegal distribution response activities.

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*This content was translated by AI.