Pledis Entertainment New Face, captivated the world..New CI Wins Main Award for Top 3 'iF Design Awards' in the World

*This content was translated by AI.

Hive Music Group label Pledis Entertainment (hereinafter Pledis) has solidified its status as a global K-pop label by adding trophies at the world's top three design awards.

According to Pledis on the 13th, the label's new Corporate Identity (CI) recently received the main award in the Branding & Communication Design category at the iF Design Award 2026.

Germany's 'iF Design Award', which has been around since 1954, is considered one of the world's top three design awards along with the 'Red Dot Design Award' and 'IDEA'. This year, more than 10,000 entries from 68 countries competed in design fields such as products, communication, and UX/UI, and the award-winning works were selected after strict screening by a professional jury focusing on design innovation and completeness.

Pledis' new CI has been a steady presence at the Global Creative Awards. Last year, it proved its excellence by winning the CI category of the "2026 German Design Awards" and the brand design category of the visual design category of the "2016 German Design Awards."

The CI of Pledis visually embodied the slogan "Performance becomes Pulse". The combination of dynamic curve "Ple" and solid straight "dis" shows a sense of rhythm and liveliness, which expresses the company's willingness to foster artists with various personalities to create harmonious results.

Founded in 2007, Pledis has led the growth of K-pop with its long accumulated know-how and network. From BUMZU, a producer who leads popular music trends, Hwang Min-hyun, who has been active as an "all-rounder" across singers and actors, Seventeen, who has stood tall as a "super idol" by breaking various records, and TWS, who has gone beyond the "best rookie" to solidify the trend, have been found and nurtured.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.