Nuera, synergy with EXO-Ray.."Pop It Like." Starting at 240,000, "Career High."

*This content was translated by AI.

"High-end rookie" NuerA made a strong impression from the first week of his comeback.

According to Nuera Entertainment on the 16th, Nuera's third mini album "POP IT LIKE" ("Pop It Like") recorded 240,000 initial sales (the first week after its release) based on the Hanteo Chart, achieving a "career high" compared to its previous work, proving Nuera's steep growth.

Nuera recently released "POP IT LIKE" and has been active. Starting with Mnet's "M Countdown" on the 12th, KBS2's "Music Bank" and MBC's "Show!" It showed its presence as a title song stage in music programs such as "Music Core" and SBS "Inkigayo."

In this activity, Nuera caught the eye with her freewheeling street styling and unique performance. In addition, more mature stage manners were added to provide a high-quality "POP IT LIKE" stage from the first week of the comeback.

"POP IT LIKE" is a spin-off album that expands Nuera's "agent performing a mission" narrative in a new direction, which has continued since its debut. LAY, a global artist and producer, was in charge of general production and completed a special musical synergy with Nuera.

The title song "POP IT LIKE" is a song characterized by a bright and cheerful rhythm based on light hip-hop, and conveys youth energy with lyrics that intuitively express passion in youth. The choreography was performed by famous dance crew We Dam Boyz, and the music video was enhanced by the participation of SL8, a production team who worked with several K-pop representative artists.

The title song "POP IT LIKE," which contains Nuera's unique charm, entered the Chinese short-form platform Douyin Challenge chart, Enter chart, and main chart, and the music video has surpassed 10 million views, proving its hot global popularity. In particular, the music video record is meaningful in that it exceeded 10 million views for the first time since its debut.

In addition, "POP IT LIKE" includes "SILHOUTTE" ("Silhouette"), which contains a message of relying on each other in an uncertain future and moving toward dreams, "A-LIST" ("A-list"), which reinterpreted hip-hop sentiment in the 90s with Nueira's trendy expressive power, and "WE ARE YOU YOUNG," which depicts bright youth, friendship, and future journey together.

Meanwhile, Nueira, who made a comeback in about nine months, is expected to continue her "POP IT LIKE" activities by introducing various contents.

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*This content was translated by AI.