BTS' J-Hope Fan Club Commemorates Gwanghwamun Performance 'Korea's Largest Electronic Board' Advertising "j-hope is back"

*This content was translated by AI.

To commemorate the group's BTS comeback performance, the electronic display board around Gwanghwamun will be filled with videos of member j-hope.

J-Hope's domestic and international fan club will post advertisements on large electronic boards in six buildings near Gwanghwamun to celebrate "BTS Comeback Live: ARIRANG" at Gwanghwamun Square in Seoul on the 21st.

On the 21st, the day of the performance, fan clubs "Jeong Ho-seok Flower Road Creation Team" and "Adonis" prepared an electronic board advertisement for the Dong-A Media Center Lux, known as the nation's largest media signage. Lux is 50m wide and 60m long, the size of seven basketball courts combined, and is famous for its landmark electronic display in Gwanghwamun. The video to be screened features wonderful scenes of J-hope's solo career after his discharge from the military with the phrase "j-hope is back."

Another fan club, "Hop Kelly," will post congratulatory advertisements on five large electronic boards near the concert hall, including the Cheonggye Korean Building, Jeokseon Hyundai Building, and Ilmin Museum of Art from the 19th to the 22nd. The commercial includes a music video scene of J-Hope's solo song along with the phrase "The King of Stage."

As the news of the advertisement became known, fans at home and abroad are expected to visit to take a photo. This is expected to further ignite the performance's success.

The support and support of J-Hope fans can be said to be a reward for J-Hope, who has performed a passionate solo career so that even his military service period does not feel like a hiatus.

J-Hope is called the "Pioneer of K-pop," the "King of K-pop," and the "Ace of K-pop" by media and K-pop fans around the world by pioneering the first, best, and most paths among BTS members in 2022 under the heavy pressure of the world's attention.

J-Hope holds the record for the most K-pop solo singers by entering a total of nine songs so far, starting with the 2019 Chicken Noodle Soup on the U.S. Billboard's main single chart Hot 100. In particular, last year, he set a record of entering the Hot 100 with all five songs he released.

J-Hope's first full-length solo album, "Jack in the Box," was recognized for its high artistry by ranking ninth in the best album of 2022 released by the 60-year-old American music magazine Rolling Stone, ranking the highest ever K-pop album, including the group and solo.

J-Hope was the first to open the way for K-pop singers to participate in overseas music festivals, which have become common now. J-Hope was the first K-pop singer to perform on the headliner stage at the Lollapalooza Festival in Chicago for 70 minutes in 2022. With 105,000 on-site audiences and 19 million online viewers (excluding U.S. Furu), it achieved the highest ticket sales in Lollapalooza's 31-year history, leaving behind Metallica and Green Day. The music media NME gave a perfect score of five, and the media, including Consequence, praised it, saying, "It will mark a remarkable page in the history book of music."

Houston Powell, the general manager of Lollapalooza, appeared on MBC radio's "Bae Chul-soo's Music Camp" in 2025 and said, "At the time of 2022, BTS knew, but K-pop did not know well. I didn't even know how big a cultural moment J-Hope's performance would be. But the result was enormous. Thanks to J-Hope, I learned a new music world called K-pop, and many K-pop singers have appeared since then," he testified of J-Hope's enormous influence.

The Chicago Sun-Times, a U.S. daily newspaper, pointed out J-Hope as "an artist who made a mark in Lollapalooza history" in a 2025 article and mentioned, "Thanks to J-Hope becoming the first headliner of a major U.S. festival, other K-pop singers have entered not only the U.S. but also South America and Europe festivals."

In July 2025, after being discharged from the military, J-Hope became the first Korean solo artist to take the main stage of the Lollapalooza Berlin stage headliner and wowed the audience for 90 minutes. Local media, including public broadcasters "ZDF" and "Rollingstone Germany," praised "Champions League-class K-pop performances," "Berlin turns into a pop center," and "Korea's largest export is K-pop."

J-Hope also rewrote the history of the K-pop world tour. The solo world tour "Hope on the Stage," which lasted for more than three months last year, ranked 32nd in the Billboard 2025 Year-end Top Tour, which counts audience numbers and sales, recording the highest ranking of Asian solo artists. It is also notable that it was achieved only by touring Asia and North America.

In particular, the performance at the BMO Stadium in Los Angeles was recorded as "the first US stadium performance by a Korean solo artist."

J-Hope's presence shone even during his military service. The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization released a report titled "Relationship between K Culture Theme and Traveling to Korea Popular in 20 Major Countries in Korea Recognized by Global Social Data" in 2023. Among them, the SNS X (Twitter) fan account "Hobis Foodtray" (Jung Ho-seok's plate), which introduced J-Hope's military diet in detail, made headlines in the K-food topic section. Throughout J-Hope's military service, Korean food was promoted around the world.

In addition, J-Hope ranked seventh in the K-pop field in the "2025 Global Hallyu Trend Analysis Report" released by the Ministry of Culture, Sports and Tourism and the Korea Culture Information Service. This is the highest ranking for male K-pop soloists.

J-Hope is expanding his influence as an artist through various collaborations. The 2019 solo song "Chicken Noodle Soup" was a box office hit by featuring Becky G, an American Mexican singer, and since then, collaboration with Latin American singers has been made in the K-pop field. In 2024, he released an album of the same name, "Hope on the Street," based on his artistic roots, Street Dance, and a documentary of the same name, securing a world and career that no one else has. The solo song "On the Street," released in 2023, surprised the world by featuring hip-hop great J-Cole as a featured singer.

J-Hope, who also has a huge influence on the fashion world, collaborated with luxury street fashion brand Human Made in November last year to introduce the "HUMAN HOPE" collection. The products were all sold out in online and offline stores upon launch. J-Hope, who also serves as a luxury watch brand Odemapige Ambassador, participated in the 150th anniversary of Odemapige held in Burj Khalifa, Dubai, United Arab Emirates, in November last year and performed a solo song "Mona Lisa." J-Hope is the first Asian artist to perform inside the Burj Khalifa. J-Hope, who also serves as an ambassador for luxury brand Louis Vuitton, participated in the design of Louis Vuitton and Nike's collaborative sneakers, which will go on sale next week. It is known to be the first K-pop artist to participate in Louis Vuitton product design collaboration.

J-Hope's post-dispatch performance activities, including the world tour, served as a welcome rain to ARMY fans around the world during the BTS hiatus. The iconic scene was staged at the 'Collection of Yellow Coins' charity performance in France in January 2025. J-Hope took charge of the opening performance at the special invitation of First Lady Macron. Fans sold out 35,000 tickets in just 10 minutes to see the three-song stage that J-Hope will sing, and the concert hall was filled with BTS's cheering stick, "Army Bomb." Fans sang all the songs together with "ttechang," and in particular, the scene of singing the Korean lyrics "Sorry Mom" of "Mike Drop" like a scream became a big topic, confirming the robustness of the BTS fandom along with J-Hope's popularity.

BTS will release a new album, "Arirang," including the title song "SWIM," on the 20th and hold a Gwanghwamun performance at 8 p.m. on the 21st. The performance will be broadcast live to 190 countries around the world through Netflix, and more than 260,000 people are expected to gather around Gwanghwamun. Fans around the world are looking forward to J-Hope's wonderful singing and performance, who is BTS' rapper, main dancer and songwriter who participated in 10 of the new album's songs as lyrics and songwriters.

The Gwanghwamun area is already crowded with overseas fans taking pictures, and it will be held with maximum interest as President Lee Jae-myung directly mentions safety measures through the Cabinet meeting and SNS.

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*This content was translated by AI.