All Hours Proves Next Generation Performance Power..The first week of "No Doubt" promotions

*This content was translated by AI.

The group ALL(H)OORS imprinted its presence as a next-generation performance powerhouse.

Starting with Mnet's "M Countdown" on the 19th, KBS 2TV's "Music Bank" on the 20th and MBC's "Show" on the 21st! "Music Core" and SBS "Inkigayo" on the 22nd showed off the title song "DEAD MAN WALKING" of the fifth mini album "NO DOUBT".

All Hours captured the attention of fans by directing a stage that combines sensual sound and energetic shouting. In particular, he completed the perfect stage by doubling the personality of All Hours with performances that reminded him of the devil and an intense dark aura.

All Hours on stage went beyond simple performances to complete a narrative. Sensory shouting and choreography to and from restrained tension are added to the explosive sound, expressing fear, destruction, and strong self-consciousness that does not stop in it in three dimensions. In particular, the performance, which maximized the concept of "Even in a world that says it's already over, I'm moving on without stopping," impressed with an unrivaled mood beyond the existing idol grammar.

In addition, the members increased their level of immersion on stage with more sophisticated facial expressions and detailed gestures, and the organic teamwork created by the seven members made the stage feel like a complete work. Styling using intense elements such as leather and chain based on All Black visually expands the dark fantasy narrative of the song and adds to the fun of seeing it as a concept production that changes from stage to stage.

The results are also outstanding. All Hours broke its own record once again with its fifth mini-album, "NO DOUBT." After achieving a career high with 21,115 sales on the first day of its release, the cumulative sales exceeded 100,000 within five days of its release, and the initial sales also set a new record. This is a result of numbers proving the growth of All Hours, which has been on a steady upward curve.

Along with this, various short-form contents are also receiving a hot response. From choreography practice videos to videos where members can feel the different charms of the members below the stage, challenge videos with fellow artists such as Jacob of THE BOYZ, YEJI of ITZY, and Xiaojun of WayV are spreading rapidly within the global fan base.

"NO DOUBT" is an album about All Hours' narrative that he will not lose confidence in himself and move forward despite numerous temptations and confusion. Centering on the message of "No Doubt," it captures an expanded worldview, All Hours' own attitude, and musical growth. Through the album, All Hours reveals the group's unique identity more clearly.

The title song "DEAD MAN WALKING" is a hybrid track that combines dark trap and rock sound based on location house, boldly releasing images of fear, destruction and self-destruction, leaving a strong impression. The message, which breaks away from the typical hero narrative and captures the point of view of "being who knows the end but doesn't stop," leaves listeners with a strong addiction and a deep lingering feeling.

All Hours, which has captured performance, performance, and buzz since its first week of comeback, is further solidifying its position as a "team with an exclusive loudspeaker noise music identity" through this activity. All Hours will continue to rise through various stages and contents in the future.

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*This content was translated by AI.