*This content was translated by AI.

KATSEYE (Cats Eye), a global girl group of HYBE and Geffen Records, successfully completed its "Lollapalooza South America" performance in Sao Paulo, Brazil, attracting another 100,000 spectators.
KATSEYE performed on the stage of "Lollapalooza Brasil" at the Autódromo de Interlagos on the 22nd (local time). As they showed off their overwhelming performance skills in Argentina and Chile earlier, it was a stage that drew keen attention from local fans.
According to the organizer's estimate, about 100,000 spectators gathered at the site on this day and made it spectacular. Live online broadcasts to watch these stages also received an explosive response. According to HYBE-GeffenRecord, KATSEYE's "Lollapalooza Brazil" stage received 56,299 simultaneous YouTube live users and about 230,000 Weverse live views.
As soon as the first song "Debut (debut)" began, a huge "ttechang" burst out, and the audience sang the lyrics of the song accurately. During the performances of "Gabriela" and "Gnarly," which had colorful dance breaks, there were also audiences dancing along to the choreography everywhere. KATSEYE overwhelmed the scene with its energetic performance, performing a total of 13 songs for about an hour.
The members made eye contact with the audience and enjoyed the stage by breathing together. Lara said, "It gives me goosebumps to hear you sing along to our song so loudly. I will never forget this performance," he said. Latino member Daniela communicated in Portuguese for a local audience in Brazil. "Please don't forget how much we love you," he said, expressing his gratitude.
Analysts say that KATSEYE's popularity has expanded further through the performance of "Roll Paralooza South America." Recently, the number of streams of KATSEYE songs has increased by about 8% across Latin America. In particular, it rose 36% in Argentina and 33% in Chile. It can be seen that the positive aftermath of the stage led to actual music consumption.
KATSEYE is a team formed through an audition project called The Debut: Dream Academy based on the K-pop methodology. A year after their debut, they hit Billboard's "Hot 100" and "Billboards 200" and were nominated for Grammy Awards. It is considered a representative example of the "multi-home, multi-genre" strategy led by Bang Si-hyuk, chairman of HYBE.
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*This content was translated by AI.
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