The true record of the BTS performance...The number of SNS mentions increased by 2.6 billion times and about 630% for mentioning King Sejong

*This content was translated by AI.

18.4 million real-time viewers, No. 1 in 24 countries/regions, No. 10 in 80 countries/regions, 2.6 billion social comments, and a surge in online keywords related to Korea...

The whole world witnessed the return of BTS. Online was covered with keywords related to BTS, and BTS showed overwhelming buzz and influence in all figures. In addition, their comeback was not just a new song release, but an opportunity to promote Korean culture all over the world.

BTS released its fifth full-length album "ARIRANG" on the 20th and held "BTS THE COMEBACK LIVE | ARIRANG" around Gwanghwamun Square on the 21st. According to Netflix's announcement on the 25th, which broadcasted the performance live, as many as 18.4 million people watched the event on the same day. The 'BTS Comeback Live: ARIRANG' video, which was posted on Netflix after the event, entered the top of the weekly rankings in 24 countries/regions. In 80 countries/regions, it was included in the 'Top 10'. The weekly rankings were calculated based on cumulative viewers from Monday to Sunday in U.S. time. BTS's Comeback Live Is Top Of The Weekly Rankings With Just Two Days Of Data.

The online response was also enthusiastic. Before and after the performance, Netflix revealed a whopping 2.62 billion social comments on BTS. The figure is the highest ever, more than doubling compared to Netflix's most comments on live projects in the past (Jake Paul vs Anthony Joshua/1.25 billion). It is significant in that fandom around the world has expanded its ripple effect by sharing the same hashtags and messages in real time.

Starting with BTS's fifth studio album "Arirang" and Gwanghwamun Square performance, interest in Korean culture and Seoul's landmarks also exploded. This was confirmed by the increase in the amount of references to related keywords. As a result of social listening analysis, the amount of English references such as Gyeongbokgung Palace, Sungnyemun Gate, Gugak, Seongdeok the Great, and Sejong the Great increased significantly from March 17 to 23. In particular, it is analyzed that about 80-90% of the comments on the 30th were concentrated before and after BTS's comeback.

As of the 21st, King Sejong increased by about 630% compared to the previous day. This is believed to be the influence of Gwanghwamun Square, the venue for the performance of BTS Comeback Live: ARIRANG. In addition, it was confirmed that unfamiliar keywords from the global public, such as Sungdeok the Great and Baekbeom Kim Gu, also received intensive attention for a short period of time in connection with BTS's Sinbo.

Meanwhile, BTS successfully completed the event "Spotify X BTS: SWIMSIDE" in collaboration with global audio and sound source streaming platform Spotify on the 24th. The Tonight Show Starring Jimmy Fallon, which will air at 12:35 p.m. from the 26th to the 27th, will appear as a group on NBC's "The Tonight Show Starring Jimmy Fallon."

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*This content was translated by AI.