HYBE Appoints Isaac Lee and Kevin Mayer Directors..Accelerate global management [Official]

*This content was translated by AI.

HYBE has appointed experts in global platforms and media as directors to strengthen its global business expertise.

HYBE announced on the 1st that it has appointed Isaac Lee, chairman and CEO of Hive America, as an inside director and Kevin Mayer, former vice president of Walt Disney Company, as other non-executive directors at its regular shareholders' meeting.

Isaac Lee is currently the chairman and CEO of Hive America, overseeing the entire U.S. and Latin American business. The appointment of an in-house director is aimed at maximizing business execution in the North American and Latin markets by unifying the decision-making system between the headquarters and overseas bases. Director Isaac Lee will focus on strengthening HYBE's global business competitiveness by upgrading the 'multi-home and multi-genre' strategy to secure various genres and artists centered on regional bases.

Kevin Mayer and other non-combatants are considered "strategic experts" in the global media industry. Having served as Senior EVP and Chief Strategy Officer at Walt Disney Company, he led the launch of Disney+ and has built a unique network in platform and content investment through the co-foundation of TikTok CEO and Candle Media. Based on this experience, Kevin Mayer is expected to advance HYBE's global platform business capabilities and provide professional insights in the course of investment and strategic alliances.

"We expect HYBE's decision-making system to be further advanced by joining the board of directors by key experts in the global platform and media industry," a HYBE official said. "The addition of Isaac Lee, who will lead close cooperation between headquarters and overseas bases, and Kevin Mayer, who will manage strategic risks with macro insights into global platform businesses, will greatly help HYBE achieve sustainable growth in the global market."

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*This content was translated by AI.