*This content was translated by AI.

HYBE-Geffen Records' global girl group KATSEYE will release its new single "PINKY UP" at 12 p.m. on the 9th (U.S. Eastern Time).
This song further expands the music world that KATSEYE has been building. The agency introduced that it will present a new direction for pop based on confident and pleasant energy.
The single cover image released together also attracts attention. The sensuous composition of teacups and cat models on the carpet and parts of the characters in the frame raises questions. In addition to this, "PINKY UP" typography expressed in intense pink color was added, signaling KATSEYE's unique kitsch yet sophisticated sensibility.
In the shorts video uploaded to KATSEYE's official Instagram, you can feel the atmosphere of the new song. A drawing machine full of cute dolls appears, and the machine picks up a sword hidden in the dolls. The phrase "PINKY UP" engraved on the blade of the sword is close-up, making us expect KATSEYE's unique charm that goes between loveliness and sharpness.
KATSEYE gained explosive popularity by entering its previous works 'Gabriella', 'Internet Girl', and 'Gnarly' in the US Billboard main song chart 'Hot 100'. The top rankings of the three songs are also ranked 21st (Gabriela), 29th (Internet Girl), and 82nd (Gnarly).
Even on the latest chart (April 4), KATSEYE is showing a steady presence. Their second EP "BEAUTIFUL CHAOS" has been on the chart for 39 consecutive weeks, ranking 85th on the Billboard 200. The album was ranked 4th (July 12, 2025) at the time of its release.
KATSEYE is a team formed through an audition project called The Debut: Dream Academy based on the K-pop methodology. It is considered a representative example of the "multi-home, multi-genre" strategy led by Bang Si-hyuk, chairman of HYBE. Following the release of new songs, they will be on stage at the Coachella Valley Music and Arts Festival, the largest music festival in the United States, on the 11th.
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*This content was translated by AI.

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