*This content was translated by AI.

BTS has released "KEEP SWIMMING with BTS," a short-form mini documentary that conveys the value of "steadiness."
This project is based on the message of "Let's keep moving forward" from "SWIM," the title track of the fifth full-length album "ARIRANG." In an era when achievements that have made the world buzz are important, we look back on the weight of "sustainable daily life" and efforts behind it, not the results. The documentary calmly depicts the footsteps, philosophy, and daily life of a character. It illuminates the time of perseverance that is silently repeated in the invisible, such as practice, work, and training, rather than in the moment of brilliant achievement. The video reflects on the moment each person "KEEP SWIMMING" and says that not stopping is already enough progress.
It is refreshing to express the message of the song by praying for the life of a master representing one field. Director Park Chan-wook is the main character of the first documentary released on the 3rd. Introducing himself as "not a demanding writer," he says he doesn't care where he is when writing a scenario. However, he emphasizes the importance of communication, saying, "I keep talking to people and asking questions rather than worrying alone." He then hints at repeating the process of asking and listening, saying, "Conversation is always the best shortcut to judgment."
The second video gives a glimpse of the philosophy of Norano, Korea's first fashion designer. He remembers the time he first entered the United States, reflects on the best things in his life, and talks about the future. I hope the name 'Norano' lasts forever, he said, "I have to try it until I try it anyway. No one can force it," he said, conveying the value of "KEEP SWIMMING." The attitudes of these masters resonate with the message of the BTS and are receiving a hot response.
The future lineup, which will continue the message of the campaign, is also expected. The stories of snowboard national team member Choi Ga-on and other figures silently crossing the waves in their respective seats will be sequentially unveiled.
Meanwhile, "Arirang" is an album that encompasses the identity of the BTS and the emotions accumulated in the past journey. The title song "SWIM" sings about the posture of continuing to swim without stopping in the waves of life. Rather than countering the influx, he expressed his willingness to calmly move on at his own pace as "love for life." In particular, RM took over the overall lyrics and wrote the sincere lyrics.
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*This content was translated by AI.






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