Cute, cool, sexy..AmpersandOne, like a chameleon

*This content was translated by AI.

Boy group AMPERS&ONE showed a wide range of concept digestibility.

On the 13th, the agency FNC Entertainment posted a behind-the-scenes video of the concept photo shoot of the 4th AmpersandOne mini album "DEFINITION" on its official SNS.

This shoot was conducted in three concepts and captured the process of defining themselves. AmpersandOne has different concepts It perfectly melted into the changing atmosphere and showed delicate facial expressions. In particular, symbolic props and accessories were freely used to pose in various ways, further enhancing the completeness of concept photos.

In addition, in the middle of the shoot, the behind-the-scenes story of the shoot was vividly delivered through interviews and self-cam. Kim Seung-mo said, "Our group can pull off cute, cool, and sexy things so well. Like a chameleon, we are preparing hard so that AmpersandOne can digest every concept in a variety of ways. I would appreciate it if you could support and love me a lot looking forward to that," he said, expressing his extraordinary confidence in the album and team.

The mini-fourth album "DEFINITION" is an album about Ampersand One looking back on the group's present and defining its future direction. On the day of its release, it topped the daily album chart of the Hanteo Chart and ranked second on the retail album chart of the Circle Chart, and proved its remarkable growth by surpassing the initial sales record of its previous work "LOUD & PROUD" (Loud & Proud) two days after its release.

On top of that, through music broadcasts, AmpersandOne is attracting attention by presenting the title song "GOD" (God) performance with the sensibility of "Joseon Hip Hop." Through their first week of activities, they provided a wealth of attractions, including prayerful point choreography, soft and restrained movements of Korean dance, and a sword dance with outstanding teamwork. The members' upgraded visuals and live skills are also receiving enthusiastic responses.

In the future, AmpersandOne will continue to be active through various music broadcasts and various contents. Then, on May 2, starting with the first solo concert in Seoul, the 2026 live tour "Born To Define" will be held to take a global step.

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*This content was translated by AI.