Titan Contents, Daewon Media, and Virtual Idol 'WINKX' 360-degree global IP joint project MOU signed

*This content was translated by AI.

Titan Contents Co., Ltd., a global K-pop company, and Daewon Media Co., Ltd., a content company, announced on the 14th that they have signed a memorandum of understanding (MOU) for the joint development of the 360-degree global IP business for the virtual idol group WINKX.

This agreement is a strategic partnership that combines the two companies' strong IP business capabilities and technology, and features a "triangular formation" specialized role division to successfully launch and deploy IP contents including virtual idols, music, cartoons, and animation on the global stage.

Titan Content leads the project in charge of the entire entertainment business, including artist production (A&R) and domestic and foreign activity management. Daewon Media will lead related businesses such as cartoon and webtoon production and distribution, and overseas business related to MD. EMP, a subsidiary of Daewon Media, will provide motion capture studio infrastructure and technical personnel to provide full technical support.

Beyond simple virtual K-pop idol activities, the two companies plan to jointly develop a global 360-degree one-source multi-use (OSMU) strategy and business based on a solid worldview and story. Focusing on the actual business direction of the two companies, it is planning to expand globally based on the Korean, Japanese, and U.S. markets. "WINKX" is preparing to debut within 2026.

Regarding the joint project, Chairman Han Se-min of Titan Content said, "We are happy to meet Titan Content's global network, business capabilities, unique artist production capabilities, and Daewon Media's strong IP business know-how to showcase innovative virtual idols called "WINKX" in a different way," adding, "We will present a new standard for virtual idol groups loved in the global market beyond Korea through collaboration between the two companies."

"We will create the success of 'WINKX' based on the OSMU capabilities of Daewon Media, which has led the domestic and foreign content market," said Jeong Dong-hoon, CEO of Daewon Media. "We will maximize the added value of virtual idol IP by combining the two companies' specialized areas, promote cartoons, webtoons, and related businesses, and build a sustainable business model."

Through this partnership, which combines strong production capabilities, business expansion know-how, and technology, attention is being paid to the positive synergy that "WINKX," which will be in front of the public, will create in various ways in the global content market.

Titan Content Co., Ltd. is a global K-pop company established in Los Angeles (LA) in 2023 by global K-pop experts, led by former SM Entertainment CEO Han Se-min and One Million founder and choreographer Lia Kim, who represents K-POP.

Daewon Media Co., Ltd. is a comprehensive entertainment company with a business portfolio in all areas of content such as animation, broadcasting, merchandising, licensing, cartoons, and cards, and has established itself as Korea's leading content brand for all generations based on the largest animation IP in Korea. Recently, it is focusing on global franchise growth through the organic combination of original IP enhancement and content, licensing, and merchandising.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.