* Translated by AI

BTS and TXT to LE SSERAFIM.. HYBE's 9 teams show strength as AMA nominees in the U.S.

Published:

Kim Noeul

*This content was translated by AI.

BTS / Photo= Big Hit Music
BTS / Photo= Big Hit Music

HYBE label artists have been widely nominated for the American Music Awards (AMA), one of the three major American music award ceremonies.

According to the nominee list for the 52nd American Music Awards announced on the 14th (local time), nine teams under HYBE were named in a total of 14 categories.

BigHit Music's BTS and Tomorrow X Together, BeLife Lab's ENHYPEN and ILLIT, Source Music's LE SSERAFIM, HYBE-Geffen Records' KATSEYE, QC Music's Quavo, and BigXthaPlug and Tyla, managed by HYBE America, will compete for AMA trophies.

The team garnering the most anticipation is Big Hit Music's BTS. Having returned after completing their military service following a 3-year and 9-month hiatus, they have been nominated for the top award, "Artist of the Year." Additionally, they are vying for "Best Male K-Pop Artist" and for their title track "SWIM" from their fifth full-length album "Arirang" to be selected as "Song of the Summer."

(From top) LE SSERAFIM, ILLIT, ENHYPEN /Photo=Source Music, Believe Lab
(From top) LE SSERAFIM, ILLIT, ENHYPEN /Photo=Source Music, Believe Lab

Cats Eye, a girl group nurtured by HYBE and Geffen Records, is set to compete for the highest honor bestowed upon newcomers, the "New Artist of the Year" title. The group has also been nominated for "Breakthrough Pop Artist," an award recognizing artists who have achieved remarkable growth and leaps forward. Their hit song "Gnarly" will compete against works by prominent pop stars in the "Best Music Video" category.

In the K-pop category, the presence of HYBE Music Group label artists is even more formidable. The nominees for "Best Male K-Pop Artist" include not only BTS but also Tomorrow X Together from Big Hit Music and ENHYPEN from Belift Lab, totaling three groups. In the "Best Female K-Pop Artist" category, LE SSERAFIM from Source Music and ILLIT from Belift Lab are listed side by side, engaging in friendly competition.

Cats Eye (top), Tylla / Photo=HYBE-Geffen Records, NFO LLC
Cats Eye (top), Tylla / Photo=HYBE-Geffen Records, NFO LLC

HYBE artists have also made their mark in the country, hip-hop, R&B, and Afrobeats music genres. BigXthaPlug was nominated for 'Collaboration of the Year', 'Best Country Song', and 'Best Country Album'. Rapper Quebon was nominated for 'Best Hip-Hop Song'. Tailla is competing for trophies in the 'Social Song of the Year' and 'Best Music Video' categories with her hit song 'CHANEL'. Tailla was also included as a nominee for 'Best Female R&B Artist' and 'Best Afrobeats Artist', demonstrating her wide-ranging musical spectrum.

HYBE currently operates a total of 16 labels across four regions: South Korea, the United States, Japan, and Latin America. Each label operates with full autonomy regarding independence and creative works. HYBE is transforming the global music market ecosystem by transplanting its K-pop production system to suit each region and supporting the creation of attractive IP and high-quality content in each area.

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*This content was translated by AI.

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