* Translated by AI

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'Cherry Blossom Ending' Loses Its Throne, Do Kyung-soo's 'Popcorn' Explodes.. Spring Carol Era of Generational Shift [★FOCUS]

Published:

Heo Jihyung

*This content was translated by AI.

Do Kyung-soo Album Cover /Photo=Melon
Do Kyung-soo Album Cover /Photo=Melon

Every spring, 'Cherry Blossom Ending' once dominated the charts, but its former status has faded. After over a decade of continuous spring carol trends, cracks have emerged, and Do Kyung-soo's 'Popcorn' has stepped in to fill the void.

It is no longer a spring season where 'Cherry Blossom Ending' ruled alone. As listeners have embraced 'Popcorn', a generational shift in spring carols has taken place.

As of the 20th, 'Popcorn' ranked 15th on Melon's TOP100 and 13th on Genie's TOP200, maintaining a steady upward trend. The song, released two years ago, has been re-examined during the spring season and successfully achieved reverse chart movement. Additionally, the track has topped the Flo chart and is showing upward momentum on platforms such as Bugs and Vibe.

'Popcorn' is a song that metaphorically compares the feeling of falling in love to popcorn popping. It was included in Do Kyung-soo's third mini album 'Growth', released in May 2024, and received widespread acclaim upon its release. Now, coinciding with the spring season, the song has gained popularity through word-of-mouth, driven by short-form content spreading via SNS algorithms, maximizing its reinvigoration effect.

Furthermore, 'Popcorn' gained attention when it was mentioned as a congratulatory song for Kim Woo-bin, who was about to get married, on last year's tvN variety show 'Where the Bean Grows, Laughter and Happiness Abroad (hereinafter 'KongKongPangPang')'. Since then, 'Popcorn' has seen increased usage across various daily content, including wedding playlists, café background music, and vlogs, which has naturally contributed to cumulative streaming growth and strengthened its reverse chart momentum.

Busker Busker 2nd Album Cover
Busker Busker 2nd Album Cover
/Photo=AI-generated image
/Photo=AI-generated image

In contrast, 'Cherry Blossom Ending' has not shown the explosive chart rebound it once did. Since its release in 2012, the song re-entered the top ranks every spring for over a decade, symbolizing the so-called 'cherry blossom pension' and ruling alone. However, recently, both the timing of chart entry and peak rankings have declined compared to the past.

In fact, while it was once taken for granted that 'Cherry Blossom Ending' would enter Melon's TOP10 by early April, it has recently fallen out of the rankings or reached as high as 31st on Melon's daily chart, failing to demonstrate the same level of presence as before.

Alongside this, other representative spring season songs such as IU's 'Spring Love, Not Cherry Blossoms' and 10cm's 'Do You Like Spring?' have become harder to find in the top ranks. This reflects a shift in how songs are consumed, moving away from concentration on specific tracks toward a trend where diverse songs are recommended and played based on algorithms and playlists.

Amid these changes, a structure has emerged where various songs circulate and are consumed, leading to a more diverse restructuring of spring season charts. Currently, top positions on major music platforms are occupied by tracks from recent releases, including songs from A.C.E's full album 'Bloom'. Additionally, emotionally resonant ballads and indie tracks such as BTS's 'Spring Day', Hanro-ro's 'Lichun', and Kim Na-young's 'More Than the Scent of Spring, You' are being consumed evenly, broadening the musical spectrum.

Thus, the era of absolute dominance symbolized by 'Cherry Blossom Ending' is waning, giving way to a trend where songs are selected based on mood and context. At the heart of this shift, 'Popcorn' is asserting its presence.

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*This content was translated by AI.

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