LE SSERAFIM, New Song 'CELEBRATION' MV Released.. Happy Ending Achieved Through Solidarity

*This content was translated by AI.

Group LE SSERAFIM (LE SSERAFIM, Kim Chaewon, Sakura, Huh Yunjin, Kazuha, Hong Eunchae) has released a new music video.

On the 24th, LE SSERAFIM released the music video for 'CELEBRATION', the lead single from their second full album 'PUREFLOW' pt.1, on the HYBE Labels YouTube channel. This video visually portrays the strength of LE SSERAFIM, who chose to acknowledge anxiety and trials and move forward within them.

Through the music video, LE SSERAFIM presents a story of a Creature who calls itself an outcast for being different from others, and who understands each other's weaknesses and stands in solidarity. The beginning builds immersion with the tension of a thriller movie. The Creature desperately flees from the five members chasing it, moving through snowy fields and deserts, all the way to a vast universe planet.

Eventually, the moment the Creature finally confronts LE SSERAFIM after its escape, the atmosphere takes a turn as it is revealed that each of the members also has a unique trait that differs from ordinary people in one way or another. LE SSERAFIM did not follow the Creature to torment it, but to stand in solidarity with it. The moment the five members' sincerity resonates, the Creature finally joins hands with them.

Following this, the highlight scene of the 'CELEBRATION' music video unfolds: a festival. The scene where the Creature, LE SSERAFIM, and various beings with different appearances all enjoy a party together serves as an anthem for those with deficiencies and showcases the essence of the 'LE SSERAFIM-style happy ending.' Additionally, the Creature's visual is sensibly realized, revealing the group's warm perspective that having a different appearance from others is not necessarily negative.

This video was directed by Yang Soon-sik. He is a person who has collaborated with LE SSERAFIM multiple times, including on the debut album trailer and the music video for mini-album 2 'ANTIFRAGILE'.

'CELEBRATION' is a song that celebrates the moment when one acknowledges fear and gains the inner strength to face it. Kim Chaewon and Huh Yunjin participated in the song's production, adding authenticity. The fusion of Melodic Techno and Hardstyle genres amplifies its addictiveness. The repeating beats and energetic melody naturally make the body move.

Meanwhile, LE SSERAFIM will continue their 'CELEBRATION' promotions by appearing on KBS 2TV 'Music Bank' this afternoon, MBC 'Show! Music Core' on the 25th, and SBS 'Inkigayo ON THE GO' on the 26th, and will officially release their second full album 'PUREFLOW' pt.1 on May 22.

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*This content was translated by AI.