"Concert to generate $110.5 million in economic impact" BTS honored with special award from El Paso County, U.S. [Official]

*This content was translated by AI.

Top idol group BTS received the honor of a meaningful award in El Paso, where their North American tour is set to take place.

According to Big Hit Music, on the 27th (local time) at 9:30 a.m., the El Paso County Commissioners in Texas approved a resolution to present BTS with the 'Estimado Amigo' award and to designate the 2nd–3, the concert dates, as 'El Paso BTS Weekend.'

El Paso County recognized that BTS's performances contribute to revitalizing local tourism, boosting community pride, and highlighting El Paso as a major concert destination. The county also highly valued the social messages and public interest embedded in BTS's music. In particular, Brooke Underwood, Secretary of the El Paso Tourism Institutional Investor, projected that the two-day concert would generate an economic ripple effect of $75 million (approximately 110.5 billion won, based on Hanwha's exchange rate) for the local economy.

The fervor for BTS spread through local fan activities. El Paso County highlighted a fundraising campaign conducted by local ARMY (the fandom name) from the 28th to May 4, lasting seven days, to illuminate the city's landmark 'Star on the Mountain' in purple. Previously, in January, El Paso had already shown high interest in BTS's visit by lighting up the sculpture in red and white to commemorate the concert.

Meanwhile, BTS performed the first stage of their 'BTS WORLD TOUR 'ARIRANG' IN NORTH AMERICA' on the 25th at Raymond James Stadium in Tampa. After completing three shows in Tampa, they will hold a solo concert at Sun Bowl Stadium in El Paso, becoming the first Korean singer to do so.

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*This content was translated by AI.