* Translated by AI

Starnews

NCT WISH, Yeouido to Euljiro Fully Captured.. Pop-up Event Draws 13,000 Visitors in Grand Success

Published:

Lee Seunghun

*This content was translated by AI.

2026.04.19 /Photo=Lee Dong-hoon photoguy@
2026.04.19 /Photo=Lee Dong-hoon photoguy@

Boy group NCT WISH (NCT Wish) is enjoying global popularity.

From April 21 to May 3, NCT WISH's first full album 'Ode to Love' pop-up store was held at Sounds Forest on the 5th floor of The Hyundai Seoul in Yeongdeungpo-gu, Seoul, and at EPIC SEOUL. Approximately 13,000 visitors attended over the 13th-day event.

The pop-up store was decorated with elements from the new album's trailer and music video, enhancing immersion. In addition, large-scale sculptures of the official character 'Witchu' in 'Eros' and 'Anteros' versions, featuring conceptual visuals visible from a distance, immediately captured the attention of passersby.

/Photo=SM Entertainment
/Photo=SM Entertainment
/Photo=SM Entertainment
/Photo=SM Entertainment

Visitors also enjoyed various events, including writing messages of support for NCT WISH and participating in an archery experience to overcome nightmares from the trailer. The event was further enriched by the fun of finding behind-the-scenes photos of the album and handwritten notes and signatures left by the members throughout the space, completing a rich experience.

Additionally, a special exhibition titled 'LOVE WISH 'be inspired' Exhibition' is being held to great success at the 20th Century Printing Office located in Euljiro, Jung-gu, Seoul. The exhibition showcases diverse artistic works that reinterpret NCT WISH's world and content through the perspectives of contemporary artists, keeping visitors continuously coming.

Notably, this exhibition presents familiar elements to fans in unique ways, simultaneously delivering enjoyment and inspiration. With book and music curation included, it offers a deeper viewing experience, resulting in long queues every day.

NCT WISH achieved sales of over 1.825 million copies with their first full album 'Ode to Love' and recorded their first triple crown on terrestrial music broadcasts since debut, demonstrating powerful strength in both physical albums and digital music.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.

Recommended News

Daily Trending News

Editor’s Pick

Latest in Entertainment