NMIXX’s “younger brother” group is here! JYP SQU4D launches oftheblue

*This content was translated by AI.View Original

A direct “younger brother” group to girl group NMIXX is set to debut.

SQU4D, the artist division under JYP Entertainment (hereinafter JYP), will launch its first boy group, oftheblue.

On November 6 at midnight, SQU4D opened a new social media channel, “oftheblue,” and released two images designed to pique curiosity. The photos feature a person with a QR code overlaid on their face, along with a crossword puzzle containing the English words “BLIND” and “BLUE,” further fueling speculation.

The QR code links to a website. Visitors are greeted by familiar yet unfamiliar scenes: a sky with airplanes flying, an afternoon bathed in sunset, blue fields, a coastline where tides ebb and flow, and various urban landscapes featuring KAMCO더, MP3 players, and earphones. Below these images, the somewhat romantic phrase “EVERYTHING GOOD COMES OUT OF THE BLUE” is displayed alongside film photos and everyday sounds collected by oftheblue members as they walked around Seoul, captivating both eyes and ears.

Pressing the “START MIXING” button beneath the phrase “MAKE SOMETHING OUT OF THE BLUE” at the bottom of the website brings up a digital sound mixer. Visitors can freely combine and mix 18 everyday sounds—including footsteps on sand, coins being inserted into a vending machine, and an engine starting—to create their own unique audio. In particular, photos showing the backs of four individuals, presumed to be the members of oftheblue, located on one side, draw attention.

SQU4D was newly established with Lee Ji-young, who became JYP’s first female in-house director since its founding, at its core. The division debuted its first artist, NMIXX, in February 2022. Thanks to the six members’ well-balanced vocals, performance, and visuals, as well as the outstanding musicality built by evolving MIXX POP, the group won “Sound of the Year,” the grand prize at the “2026 The Fact Music Awards,” and a Ministerial Commendation from the Ministry of Culture, Sports and Tourism at the “2026 Korea Popular Culture and Arts Awards.”

oftheblue is a rookie boy group that has poured SQU4D’s production and management expertise—the same capabilities that firmly established NMIXX as a “K-pop mainstream” act—into its formation. The group name originates from the idiom “out of the blue,” meaning an unexpected moment or a surprising discovery. By adapting this to “of the blue” and imbuing “blue” with meanings of infinite possibility, freedom, and youth, the group plans to portray a youthful image that is filled with unpredictable moments and is perfectly fine in itself, even when it flows in unexpected directions.

Following its promotional website, oftheblue entered teaser mode ahead of its official debut in 2027 by releasing the group logo on the 7th and flyer images on the 8th. New information regarding oftheblue is scheduled to be revealed sequentially through official social media channels.

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*This content was translated by AI.View Original