HYBE Launches 'ABD,' a Label Specializing in Girl Groups.. Debut in Second Half [Official]

*This content was translated by AI.

HYBE announced on the 8th that it has established a new label, 'ABD,' specialized in producing girl groups.

The name of HYBE's new label ABD is an acronym for the brand slogan 'A Bold Dream,' aiming for flexible and lively creative thinking that imagines 'D instead of C following A and B.' The goal is to pursue the inherent joy of music while expanding new frontiers of K-pop based on a deep understanding of fans and artists.

No Ji-won, who served as Head of Artist Planning at FNC Entertainment, has been appointed as CEO. Having built label management capabilities at FNC and More Vision, the new CEO No will oversee overall management and establish a stable growth foundation for the new label.

ABD was established as part of HYBE's multi-label strategy to strengthen the expertise and autonomy of each label. HYBE has built a system where each label operates independently based on its unique color and production capabilities, strengthening competitiveness in the global music market. ABD also plans to establish itself as a girl group-specialized label by presenting differentiated IP centered on an organization specialized in girl group production and a team of creators.

ABD will debut its first rookie girl group in the second half of this year. Han Sung-soo, a Master Professional (MP) who has produced various K-pop artists including SEVENTEEN, After School, IZ*ONE, and TWS, will take charge of overall production, leading the music, concept, and performance of the rookie girl group.

A HYBE official stated, "The establishment of ABD is a strategic move to secure IP diversity and further enhance K-pop production capabilities," adding, "Through the new girl group, we will propose new musical attempts and concepts and bring fresh changes to the global music market."

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*This content was translated by AI.