1st BTS, 2nd IVE, 3rd BLACKPINK

*This content was translated by AI.

• Idol Group Brand Reputation May 2026

The group BTS (BTS·RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) secured the top spot in the May 2026 Idol Group Brand Reputation rankings, showcasing its unparalleled popularity.

According to big data analysis results for the May 2026 Idol Group Brand Reputation, BTS ranked first, IVE second, and BLACKPINK third.

The Korea Company Reputation Research Institute extracted 86,673,948 pieces of big data on idol group brands from April 14, 2026, to May 14, 2026. This represents a 12.57% decrease compared to the 99,131,825 pieces recorded in April.

The BTS brand recorded a brand reputation index of 10,608,366, with a participation index of 226,772, a media index of 747,039, a communication index of 2,278,666, and a community index of 7,355,889. This is a 43.87% decline compared to the 18,899,941 recorded in April.

IVE recorded the second place with a brand reputation index of 5,538,659, while BLACKPINK took third place with 5,121,648. SEVENTEEN ranked fourth with 3,450,894, and Cortis rose to fifth place with 2,951,852.

Koo Chang-hwan, director of the Korea Company Reputation Research Institute, stated, "In the May 2026 Idol Group Brand Reputation rankings, the BTS brand (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) secured first place. In the idol group brand category, the number of big data pieces decreased by 12.57% compared to the 99,131,825 pieces recorded in April. A detailed analysis shows a 13.85% decline in brand consumption, a 16.13% decline in brand issues, a 5.44% decline in brand communication, and a 15.12% decline in brand diffusion."

He continued, "The BTS brand, which recorded first place in the May 2026 Idol Group Brand Reputation rankings, showed high scores in link analysis for 'singing along,' 'performing,' and 'setting records.' In keyword analysis, 'ARMY,' 'Mexico concert,' and 'Arirang' appeared frequently. In the positive-negative ratio analysis, the positive ratio reached 95.53%."

This survey was conducted as a brand big data reputation analysis for BTS, IVE, BLACKPINK, SEVENTEEN, Cortis, TWICE, LE SSERAFIM, BIGBANG, ENHYPEN, ILLIT, Stray Kids, Kiki, aespa, Wanna One, Red Velvet, Kiss of Life, EXO, Apink, fromis_9, SHINee, INFINITE, The Boyz, TOURS, BTOB, ATEEZ, OH MY GIRL, Girls' Generation, NMIXX, Hi-Key, Idols, Identity, ITZY, WJSN, NCT, Rise, Super Junior, 2PM, H2H, Baby Monster, Cats Eye, TVXQ, Le Sserafim, Monsta X, Kep1er, Triple S, Fifty Fifty, Tomorrow X Together, CRAVITY, BOYNEXTDOOR, Alpha Drive One.

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*This content was translated by AI.