LE SSERAFIM, Hip, Hip, Hip at HYBE Headquarters

*This content was translated by AI.

The group LE SSERAFIM released compact version videos and photos filmed at the HYBE headquarters, captivating fans worldwide.

LE SSERAFIM (Kim Chaewon, Sakura, Huh Yunjin, Kazuha, Hong Eunchae) posted the compact version video and photos of their second full album, 'PUREFLOW' pt.1, on the group's official SNS at 0:00 on the 15th. This content is the final release of the concepts that were sequentially unveiled starting from the 12th.

The video was filmed throughout the HYBE headquarters. It begins with a scene of elevator doors opening and captures the members moving between the practice room, meeting room, and styling room. With hip background music and sophisticated direction, it conveys the atmosphere of a fashion film.

The group photo was taken in the company parking lot. A familiar space for the members was utilized as the location for the new album's visual content. The contrast between the distinctive styling and the underground parking lot is highlighted.

In the individual shots, each member's personality was emphasized. Kim Chaewon showed a chic atmosphere in the styling room, while Sakura was photographed with an office printer as the background. Huh Yunjin wore beaded glasses and long nail art, and Kazuha stretched by splitting her legs 180 degrees in an office hallway. Hong Eunchae lay on the floor and winked at the camera.

LE SSERAFIM's second full album, 'PUREFLOW' pt.1, will be released at 1:00 p.m. on the 22nd. The title track is 'BOOMPALA' (Boom Pala). Some segments were revealed in the teaser video 'Just BOOMPALA' released on the 8th.

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*This content was translated by AI.