"Four years ago, due to COVID-19..." BTS turns Las Vegas into 'Arirang'

*This content was translated by AI.

Boy group BTS has perfectly transformed Las Vegas with 'Arirang'.

Ahead of their Las Vegas concerts held on the 23rd and 24th, and the 27th and 28th (local time), BTS launched the city-integrated campaign 'BTS THE CITY ARIRANG - LAS VEGAS' (hereinafter 'The City Las Vegas') on the 20th. In 2022, the group dyed the city in purple to match their concert; this year, they took over all of Las Vegas with the key color of their new album 'Arirang' (ARIRANG), which is red.

The highlight of this project was the activation of 'Sphere', the world's largest spherical venue. On the night of the performance, the massive spherical Sphere was filled with a dreamy pink fog, captivating passersby. On the Sphere's exterior wall, the silhouette of BTS walking with traditional Korean lanterns appeared. Amidst strong sandstorms, a giant paper lantern shape, evoking traditional Korean aesthetics, was revealed. As the sphere's surface rippled like liquid and a massive wave of bell sounds spread in all directions, the new album's logo emerged. Subsequently, the messages 'What Is Your Love Song?' and 'What Is Your Arirang?' appeared in sequence across the entire exterior wall, completing the Sphere as an album object.

The 'Strip', the core commercial district of Las Vegas, was awash in red waves. Hotels serving as landmarks, including the High Roller, the Eiffel Tower at Paris Las Vegas, and The Las Vegas Gateway Arches, all illuminated with intense red lights. A 'BTS Welcome OOH Takeover' welcoming BTS was conducted on more than 30 digital billboards across the city. A welcome message reading 'WELCOME TO BTS ARIRANG TOUR' adorned the night streets. All these moments combined to transform Las Vegas into a space where people could experience the BTS brand.

'The City Las Vegas' presented an expanded city-integrated campaign by combining the city's infrastructure and cultural resources with BTS's music and messages. It was a symbolic moment where the group's musical message, originating from their roots, was realized in Las Vegas, a global entertainment hub. The 'ARIRANG Red Illumination' that took over various parts of the city, the after-party, and the culinary tour in collaboration with various F&B brands will be operated throughout Las Vegas until the end of May and early June.

'BTS WORLD TOUR 'ARIRANG' IN LAS VEGAS' saw all four performances achieve a 'perfect sellout'. On the first concert day, the 23rd, more than 60,000 fans gathered at Allegiant Stadium, creating a sea of people.

During the performance, world-renowned DJ Steve Aoki, who joined the remix version of 'MIC Drop', made a surprise appearance in the audience, showcasing their strong bond. The stadium-wide chorus of the track 'Body to Body' by 60,000 fans singing 'Arirang' shook the entire stadium. BTS stated, "This stadium holds a very special meaning for us. When we performed here four years ago, only a limited number of people could attend due to COVID-19. We sincerely thank everyone who has waited for us faithfully for four years," filling the venue with intense emotion.

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*This content was translated by AI.