'Young Creators' Wind Blows for Cortis, Flood of Advertising Offers 'New Wave of K-Pop'

*This content was translated by AI.

The group Cortis (CORTIS·Martin, James, Ju-hoon, Sung-hyun, Geon-ho) is stirring a 'Young Creators' (Young Creator Crew) trend in the advertising world, bringing a new wave to K-Pop as well.

Although Cortis has not yet been active for a full year since their debut, they are serving as exclusive models for KT, Acuvue, Torriden, Fresh, Vans, and Red Bull. They are continuing collaborations with Apple, Airbnb, and Oakberry and are in discussions with new brands.

Brands are focusing on Cortis's creative energy and lifestyle. The five members are revealing their honest tastes by co-creating music, choreography, and music videos.

In the title track of their 2nd mini-album 'REDRED', Cortis clearly states its direction to avoid "being overly cautious" and "playing it safe," and to "step forward as if it were real." This message led to a collaboration with Airbnb, and 'Cortis's Secret Space in Seoul' was operated as a space tailored to the song's concept.

The track 'ACAI' was produced using acai bowls, which the members love, and Oakberry unveiled a new menu set of three items reflecting the song's message. In March, Apple introduced the group, stating, "Cortis's team name, which means 'thinking freely beyond the standards and rules set by the world,' shares the same spirit as Apple. They are artists who most perfectly showcase creativity that leads the times."

'REDRED' ranked 36th on Spotify's 'Daily Top Songs Global' (as of May 4) and 17th on Billboard's 'Bubbling Under Hot 100' (as of the 16th). The 2nd mini-album 'GREENGREEN' entered the Billboard 200 at No. 3 (as of the 23rd), remaining on the chart for two consecutive weeks.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.