"A satisfying blow to the haters": LE SSERAFIM, ILLIT, and KATSEYE's 'ICONIC' sparks global reactions [K-EYES]

*This content was translated by AI.

"Turning hate into something iconic"... LE SSERAFIM, ILLIT, and KATSEYE collaboration music video sparks global fandom excitement

HYBE's three girl groups, LE SSERAFIM, ILLIT, and KATSEYE, unexpectedly released their joint music video "ICONIC BY MISTAKE" on June 11 at 0:00. The concept, in which the three groups, each having endured harsh anti-fan campaigns, unite to respond with "We turned hate into something iconic," has triggered explosive reactions from fans worldwide.

The music video begins with a speeding car and sirens, leading to scenes of police pursuit and numerous monitors crushing the three groups. Yet, even amidst the chaos, they do not stop smiling, instead mocking external scrutiny with a playful and indifferent attitude. It feels as though they are using these elements as devices to highlight their own presence.

LE SSERAFIM is seen lying on a tombstone, ILLIT enjoys dental treatment as if it were a game, and KATSEYE smiles while revealing "ICONIC" braces, creating memorable scenes. Lyrics such as "Your only job is to hate, from morning until night" and "Thank you for your comments; thanks to your hate, I am iconic" directly target the hateful comments poured onto the three groups, drawing cheers from fans.

YouTube comments were fiery. The most popular comment, with 36,000 likes, read: "HYBE's three most hated girl groups have united to thank the unemployed haters. Truly iconic." Other comments also received significant engagement: "Megan says 'F*** you,' but the subtitle says 'Thank you'—that's iconic" (20,000 likes), and "ILLIT maintaining the weirdcore concept is so good" (17,000 likes).

KATSEYE's Daniela Avanzini recreated the expressions and movements she had previously been criticized by anti-fans as "overdancing," shouting "Dance a little crazy," prompting fans to enthusiastically call it "the textbook clapback."

Reactions on X (Twitter) were overwhelmingly positive. @hanabeachh wrote, "HYBE declared, 'Haters, this song is for you.' They must be furious right now, lol." @gnarlystyla cheered, "A song for the losers who hate them on Twitter." @chromratica expressed excitement, saying, "My classmates can't stop playing the song." While a few criticized the song's quality, some responded that "the critical comments themselves prove the song's message."

Within seven hours of release, the video broke the record for the most 24-hour likes among K-pop girl group music videos in 2026, while also topping Melon's real-time search chart, garnering simultaneous attention both domestically and internationally. The single will be officially released on the 12th at 1:00 PM, and the group will make their first stage appearance on M Countdown on the 11th at 6:00 PM.

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*This content was translated by AI.