"Beyond Hongdae, to the World"...Macha, the Ultimate High-Note King, Promises a K-Rock Boom

*This content was translated by AI.

Singer Macha has signaled a boom for K-rock in the global music market.

Macha's new song "Higher," released on the 6th, tells the story of a person wandering in anxiety and confusion who stands up again through the presence of someone else and moves toward higher ground.

The music video, filmed in an actual live club, has also become a hot topic. Rather than relying on flashy CG or elaborate production, the video focuses on the raw power of the stage itself, including band sound and live performance, earning praise from overseas music industry figures: "It feels like the unfiltered energy of the Korean rock scene," and "The unique power shouting is overwhelming."

As overseas fans continue to respond with enthusiasm and support, green lights have been turned on for Macha's global activities.

Phoenix Entertainment, Macha's agency, stated, "Since the release of the new song 'Higher,' inquiries from global festival organizers have continued. As Macha's ambition to start from Korean live clubs and move toward the global stage is becoming a reality, we plan to actively launch promotions that allow for direct communication with global fans in the future."

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*This content was translated by AI.