While broadcasting a Brazilian TV soccer match, a question arose: "Which generation of K-pop are you?" A Mexican fan responded, "Supporting the country of BTS," sparking a conflict over allegiance... The presence of K-pop is this significant [K-EYES]

*This content was translated by AI.

"You're into BTS and BLACKPINK, right?" "I'm into 4th generation: Stray Kids and NewJeans"... During the Brazil broadcast of the Korea-Mexico match, a debate on K-pop generations unfolded

As Mexico secured first place in Group A and advanced to the Round of 16 by defeating Korea 1-0, a video of a Brazilian caster suddenly launching into a discussion on K-pop generations during the match broadcast went viral on social media platform X (Twitter), capturing global fan attention.

The trending video on X that day featured a conversation between Brazilian Cazé TV casters. The casters who broadcast the match that day unexpectedly began chatting about K-pop generations during the game. The conversation started with the question, "Are you into 2nd or 3rd generation K-pop?" It continued with remarks like, "You're into Super Junior and BIGBANG, right?" and "You're into BTS and BLACKPINK, right?" Another caster added, "I think I'm into 4th generation: Stray Kids, NewJeans..."

As the casters seriously analyzed each other's "K-pop generation" preferences during the soccer match, the dialogue aired directly on the broadcast screen, prompting cheers from K-pop fans worldwide.

As the video spread, confusion also arose. A video claiming that NewJeans performed during the halftime of the Korea-Mexico match quickly circulated on social media, but it was later confirmed to be fake information, mislabeled as footage from NewJeans' 2024 Seoul concert. Nevertheless, the video was flooded with explosive comments from fans, including "NewJeans forever" (@itsmebatmann_), "Positive delusion" (@yournean), and "Give back my family" (@japchaekimbap_).

K-pop's influence extended beyond the broadcast. Mexican media outlet Infobae reported on its website that around the time of the match, BTS and BLACKPINK fans in Mexico found themselves in a lighthearted dilemma on social media over whether to support their homeland or their favorite group. One fan posted, "Today is a ceasefire. Starting tomorrow, I'll return to Blink."

U.S. media outlet U.S. News also reported that in various parts of Monterrey, Mexico, K-pop shops selling life-sized standees of Stray Kids and BTS face pillows have multiplied. According to the media, 18-year-old Mexican youth Christopher Elizondo said, "I'm so captivated by the rhythm and choreography of Korean music that I don't even know who to cheer for."

The presence of K-pop is being felt throughout this tournament. Lisa appeared on stage at the opening ceremony, and EJAE performed before the Mexico-South Africa match on June 11. A BTS performance is scheduled for the final match. With K-pop generation debates even emerging during soccer broadcasts, an unusual scene where soccer and K-pop are intertwined continues across the entire North, Central, and South American World Cup.

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*This content was translated by AI.