[Official] SM to produce global K-pop animation.. Targeting 2028 launch

*This content was translated by AI.

SM Entertainment (hereinafter SM) has partnered with SAMG Entertainment, a global IP content company (CEO Kim Soo-hoon, hereinafter SAMG Ent.), to jointly produce an animation based on K-pop.

On the 27th, SM announced that it signed a joint production contract for the animation titled "Superhero Idol Project" (working title) with SAMG Entertainment and is moving forward with developing a new animation IP aimed at the global market.

"Superhero Idol Project" is a large-scale IP project combining the K-pop universe with animation content, planned as a 13-episode series with each episode running approximately 20 minutes. The project aims to be released on global OTT platforms in 2028.

Notably, this project targets teenagers through the 2030 generation and will present new content that simultaneously appeals to K-pop fandoms and animation viewers through differentiated storytelling that blends artist IP with superhero narratives.

SM is expected to enhance the quality of the work and provide unique enjoyment by participating in all aspects of singing and performance, as well as planning and producing key music featured in the production, leveraging its long-accumulated expertise in music production and performance capabilities.

Furthermore, both companies plan to evolve this project into an "integrated IP business" model that expands their business scope beyond animation production into various fields such as music, concerts, management, and video licensing.

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*This content was translated by AI.