[Official] SM to produce global K-pop animation.. Targeting 2028 launch

*This content was translated by AI.

SM Entertainment (hereinafter SM) has joined hands with SAMG Entertainment, a global IP content company led by CEO Kim Soo-hoon (hereinafter SAMG Entertainment), to co-produce an animation based on K-pop.

On the 27th, SM announced that it signed a co-production contract for the animated series "Superhero Idol Project" (working title) with SAMG Entertainment and is moving forward with the development of a new animation IP aimed at the global market.

"Superhero Idol Project" is a large-scale IP project combining the K-pop universe with animation content. It is planned as a 13-episode series, with each episode running approximately 20 minutes, and aims to be released globally on OTT platforms in 2028.

Notably, this project targets teenagers through those in their 20s and 30s, offering new content that simultaneously appeals to K-pop fandoms and animation viewers through differentiated storytelling that blends artist IPs with superhero narratives.

SM is expected to enhance the quality of the work and provide unique enjoyment by participating in all aspects of singing and performance, as well as planning and producing key music featured in the series, leveraging its long-accumulated expertise in music production and performance capabilities.

Furthermore, both companies plan to evolve this project into an "integrated IP business" model that expands their business scope beyond animation production into various fields such as music, concerts, management, and video licensing.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.