KARD, taking a break after its first full album... 'Back to Life' with nine years of experience [6 o'clock★Salon]

*This content was translated by AI.

Representative K-pop mixed group KARD has returned with music that is quintessentially "KARD."

KARD (BM, J.Seph, Jeon Somi, Jeon Jiwoo) released their first full album 'Where To Now? (Part.2) : NOWHERE' (hereinafter referred to as 'NOWHERE') on the 28th at 6 p.m. across various music platforms. 'NOWHERE' is an album that unfolds the truth and answers KARD encountered after much wandering, serving as a continuation of their seventh mini-album 'Where To Now? (Part.1 : Yellow Light)' released last August.

Debuting in 2017, this first full album released nine years later is a condensed result of the musical identity KARD has built over time. Most notably, it showcases music that KARD does best, delivered in their signature style. From their debut track 'Oh NaNa' to 'Hola Hola', 'Bomb Bomb', and 'Ring The Alarm', they have naturally carried forward their distinctive Mumba-ton musical style while further solidifying their unique color.

The title track 'Back To Life' is a dancehall genre based on Mumba-ton, offering a modern reinterpretation of KARD's signature tropical sound. Lively synths, heavy bass, and woodwind sounds blend organically, creating a more sophisticated sound through refreshing energy and powerful intensity.

BM's involvement in the composition adds further significance. All members contributed to the lyrics, enhancing their musical participation. The message 'We will always be there for each other' conveys warmth even amidst intense beats, leaving an impact beyond that of a simple summer dance track.

Even if you lose your way someday,

I will guide you so you can stand up again

So that you can stand up again

I'll go anywhere with you

If you are by my side,

Even a place where nothing exists will become meaningful

Promise me

I'll always be on your side

Just by reaching out, I'll run to you

I will guide you so you can stand up again

Oooooo

Wherever we go

(Wherever we go)

I'll follow you

(I'll follow you)

I will protect you in this deep night

Oooooo

You are never alone

(You are never alone)

Even if you lose your way someday,

I will guide you so you can stand up again

So that you can stand up again

The unique advantage of KARD as a mixed group was maximized. BM and J.Seph's deep rapping firmly anchored the song's core, while Jeon Somi and Jeon Jiwoo's solid vocals elevated the track's refreshing quality. The four members' distinct vocal tones blended naturally, completing the three-dimensional sound that only KARD can create.

The music video also conveyed the song's message directly. The narrative of the four members, who were wandering in their own spaces, eventually meeting in one space to begin a new journey, intuitively demonstrated the meaning KARD sought to express. Additionally, the flashy performances and festive atmosphere drew attention.

Through this album, KARD is expected to reaffirm its identity built over nine years and convincingly prove that it remains a representative mixed group in K-pop.

Meanwhile, following KARD's recent announcement of ending their exclusive contract with DSP Agency, speculation arose that the group might be disbanding, with some suggesting this album could mark their final activities. Regarding this, Jeon Jiwoo stated, "The conclusion of KARD's journey does not mean disbandment but rather the end of our contract with DSP. After the contract ends, we plan to try music in a new environment and meet again to release a KARD album. While there are no concrete plans yet, it will definitely happen."

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.