1st RESCENE, 2nd CORTIS, 3rd I.O.I

*This content was translated by AI.

• Rising Singer Brand Reputation Survey July 2026

Group RESCENE (Won-i, Reeb, Minami, Mei, Jena) topped the July Rising Singer Brand Reputation survey, adding to their legend as a rising trend.

Korea Corporate Reputation Research Institute announced on the 29th that RESCENE ranked first in the July Rising Singer Brand Reputation survey.

The institute analyzed 63,317,152 pieces of big data on rising singer brands from consumer behavior between the 29th of last month and the 29th of this month, measuring participation index, media index, communication index, and community index. Total big data decreased by 24.22% compared to 83,556,347 pieces last month.

The July Rising Singer Brand Reputation survey ranked 30th as follows: RESCENE, CORTIS, I.O.I, Kim Yong-bin, Park Ji-hyun, Wooz, Seongri, Hanro-ro, Stray Kids, ENHYPEN, Jang Han-byul, Kiki, Rise, Hatsu to Hatsu, Hwasa, Bibi, Day6, NCT, Do Kyung-soo, NMIXX, Baby Monster, Akmu, Choi Ye-na, Roy Kim, Park Seo-jin, Rowoon, Eclipse, 10CM, Woody, Lee Chang-seop.

The first-place RESCENE brand recorded a brand reputation index of 5,859,126, with a participation index of 1,004,279, media index of 1,547,559, communication index of 1,753,142, and community index of 1,554,146. This represents an 8.0% decrease from last month's figure of 6,368,697.

The second-place CORTIS brand recorded a brand reputation index of 4,305,815, an 11.86% increase from last month. The third-place I.O.I brand stood at 2,655,810, down 55.06%, while the Kim Yong-bin brand fell to 2,521,850 (down 44.69%) and the Park Ji-hyun brand dropped to 2,222,831 (down 44.39%).

The Rising Singer Brand Reputation analysis targets brands among singers, trot singers, boy groups, girl groups, and rookie idols that are in the top tier of brand reputation and have seen a sharp surge in consumer interest. The brand reputation index is an indicator created through big data analysis of brands, and its detailed indicators include category consumption weights.

Koo Chang-hwan, president of Korea Corporate Reputation Research Institute, stated: "According to the July 2026 Rising Singer Brand Reputation big data analysis results, RESCENE ranked first. RESCENE is a variety-show girl group nurtured by fans and has climbed back up the music charts to claim the top spot. The second-place CORTIS brand is making records on global music charts through methods different from the traditional idol formula. The third-place I.O.I brand captured the hearts of fans who have waited for a long time, creating unique memes. The fourth-place Kim Yong-bin brand has built a powerful fan community while leading emotional trot music. The fifth-place Park Ji-hyun brand is full of energy with her charm that transcends variety shows and stages."

The July 2026 Rising Singer Brand Reputation survey was conducted through big data analysis on the following brands: RESCENE, CORTIS, I.O.I, Kim Yong-bin, Park Ji-hyun, Wooz, Seongri, Hanro-ro, Stray Kids, ENHYPEN, Jang Han-byul, Kiki, Rise, Hatsu to Hatsu, Hwasa, Bibi, Day6, NCT, Do Kyung-soo, NMIXX, Baby Monster, Akmu, Choi Ye-na, Roy Kim, Park Seo-jin, Rowoon, Eclipse, 10CM, Woody, Lee Chang-seop, KARD, Son Tae-jin, Cats Eye, QWER, Choi Yu-ri, Lee Moo-jin, Tourist, Ahn Sung-hoon, Jung Seung-hwan, Boy Next Door, Da-young, Jin Hae-sung, Marktop, Lee Chan-hyuk, X15, Izna, Kang Moon-kyung, Miyao, Alpha Drive One, Jo Jazz.

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*This content was translated by AI.