* Translated by AI

Starnews

"Grammy and BTS: Who Needs Whom More?" Foreign Media and Global Fan Boycott Reactions [K-EYES]

Updated:

Lee Yunjeong

*This content was translated by AI.View Original

BTS attending the 2022 Grammy Awards /AFPBBNews=NEWS1
BTS attending the 2022 Grammy Awards /AFPBBNews=NEWS1
Screenshot of BTS members posting a photo of their joint message on boycotting the Grammys on their social media on the 29th
Screenshot of BTS members posting a photo of their joint message on boycotting the Grammys on their social media on the 29th

As BTS (Jin, Jungkook, Jimin, RM, J-Hope, V, Suga) declared they would not submit to the 2027 Grammy Awards, reactions poured in from domestic and international fandoms as well as overseas media.

On the 29th, BTS members posted on their individual Instagram stories: "We have decided not to submit to this year's Grammys. We hope music can be heard and loved for what it is, rather than being categorized by region or language. Thank you to ARMY and everyone who has always been with us."

This decision came about a month after the Grammy organization announced five new categories in June, including "Best Asian Pop Music Performance."

The Hollywood Reporter noted that this decision followed immediately after the introduction of the Asian Pop Performance category, adding that "BTS has been nominated for the Grammys five times in the past but has never won an award."

AP News analyzed that this decision appeared to be a "sharp rejection" of the Grammy's new category. Outlook Response reported that "there is heated debate within and outside the music industry over whether the new category represents a gesture of global inclusion or yet another glass ceiling."

Earlier, RM stated in an interview with GQ prior to its release that "we do not desperately want the Grammys. We don't want to keep saying 'we want to win the Grammy.'" This has led some to view this decision as a predictable step.

Among fans, a column by Forbes contributor Brian Lally titled "BTS's Failure to Win the 2020 Grammy Award Revealed Cultural Blind Spots in the Recording Academy" was widely shared. The passage read: "While BTS continues to break records, the Grammys continue to lose their prestige. Who needs whom more?"

On the domestic community forum Deco, overwhelming support for the decision emerged. Comments included: "It seemed clear they wanted to boost box office numbers but had no intention of giving awards," "Boycott the Grammys," "Didn't you know they've been using BTS as a hostage for promotion during the Grammy ceremony for three consecutive years?" "Grammy, stop making strange awards. It's not like this is the first time they're mocking us while having no intention of giving anything anyway," "There is no genre called Asian Pop. If drawing lines by region doesn't bother you, then go ahead and face racism," "Latin Pop and Afro Pop are genres, but there is no Asian Pop genre. Can songs from India, Japan, China, and Korea really be explained under one 'Asian Pop' label?" "An award ceremony that claims authority looks so shabby because of this. Even I, who am not a BTS fan, support them," "I'm proud of my idol."

On X (Twitter), overseas fan @seokjinbit wrote, "Do you know how remarkable it is to issue such a statement during the biggest comeback period after military service?" @sunflwerrmoon expressed anger, saying, "The Grammys who created that category are getting cursed." @sleepinginsilk commented, "A decision that will go down in history. It takes guts. Respect to BTS."

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*This content was translated by AI.View Original

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