The true value of live hand-microphones.. Baby Monster tops view counts whenever they take the stage

*This content was translated by AI.

Girl group Baby Monster has solidified its position as an unparalleled performance queen.

According to YG Entertainment, the official YouTube channel of SBS 'Inkigayo' reported that Baby Monster's performance video from the '2026 SBS Gayo Daejeon Summer' (hereinafter 'Gayo Daejeon Summer') surpassed 1 million views as of 4 p.m. the previous day. From the moment it was released, the clip recorded the highest view count among all performers' stage videos and continues to climb steeply.

Baby Monster's large-scale broadcast performances have consistently proven their immense buzz potential. In fact, they topped the overall stage view counts for two consecutive years at their debut awards ceremony, '2024 SBS Gayo Daejeon,' and again at last year's '2025 SBS Gayo Daejeon.' At the '2025 MAMA Awards,' they also secured the top two spots in view counts with both their special stage and main performance.

During this year's 'Gayo Daejeon Summer,' Baby Monster showcased their versatile stage mastery, seamlessly moving between intense, refreshing, and dreamlike vibes. In their mini 3rd album title track 'CHOOM' and digital single 'SUGAR HONEY ICE TEA,' they unleashed explosive energy alongside cool charm, while in the unreleased track 'MOON,' they painted the scene with a dark yet mysterious aura.

Their relentless activities and performance experience throughout this summer further elevated the quality of this stage. Since the release of their mini 3rd album [CHOOM], Baby Monster has actively promoted through four music videos including the title track, 'SUGAR HONEY ICE TEA,' 'I LIKE IT,' and 'MOON,' along with appearances on music shows. They also successfully performed at their second world tour, which kicked off in Seoul, and followed up with a performance at Japan's largest music festival, 'Summer Sonic 2026.' The solid live skills and stage dominance they honed through domestic and international performances shone brightly at 'Gayo Daejeon Summer.'

As befits the next-generation 'YouTube Queen,' their official YouTube channel continues to grow rapidly. They currently hold a total of 17 videos with over 1 million won views across both music videos and performance videos. Their official subscriber count reached 13 million on the 21st, making them the third K-pop girl group to achieve this milestone. With cumulative views nearing 10 billion, they have demonstrated the intense global interest from their fans.

Riding on this momentum, Baby Monster is accelerating their global activities by launching their second world tour, '2026-27 BABYMONSTER WORLD TOUR [CHOOM].' In addition to the 18th cities and 29 shows already announced, they will expand their reach across five continents with performances in South America, North America, and Europe, meeting fans on a large-scale global tour.

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*This content was translated by AI.