"BTS Fever Lights Up the City" – Toronto, Canada, Stirs with BTS Visit

*This content was translated by AI.

The boy group BTS shook up Toronto, Canada.

On the 21st (local time), the city of Toronto declared the 22nd–23, when BTS holds its concerts, as "BTS Weekend." During the same period, the iconic "Toronto Sign" at Nathan Phillips Square will glow purple.

In addition, on the same day, an official unveiling ceremony was held to temporarily designate a section of Yonge Street in the North York district as "BTS Boulevard." The "BTS Boulevard" stretches from North York Boulevard to Finch Avenue and will remain in place until September 23. The signs installed at the site feature red, the core color of BTS's fifth full album "ARIRANG," adding symbolic meaning.

This project also aims to revitalize the local economy. Toronto plans to use the "BTS Boulevard" to widely promote North York's Korean business district and Korean culture while boosting tourism. A city councilor who proposed the road naming said, "It will inject vitality into the area and serve as an opportunity to attract tourists," expressing positive expectations for its effects.

The local tourism industry also paid close attention to BTS's visit. Destination Toronto, Toronto's official tourism marketing institutional investor, prepared "The Ultimate BTS Weekend Guide." The guide introduces Korea Town, Korean cuisine, shopping spots, tourist attractions, and transportation information to Rogers Stadium, enabling visitors who came to the city for the concerts to experience it more broadly. This suggests that BTS concerts are expanding beyond mere performances into large-scale events that connect the host city's tourism with local culture.

Local media interest is also intense. Canadian outlet CityNews, ahead of the concerts, reported, "BTS fever is lighting up Toronto," focusing intensively on pop-up visitors and the atmosphere at the venue. On the 21st, the day before the concerts, it repeatedly covered scenes of people lining up early in the morning to purchase merchandise and the unveiling ceremony of the "BTS Boulevard," conveying the intense local enthusiasm. It also reported that people are gathering in Toronto from various parts of Canada and overseas.

Transportation measures have also been strengthened. In response to the weekend when large events, including BTS concerts, are concentrated, Toronto expanded public transportation operations and on-site response personnel to accommodate a large number of visitors.

BTS will hold "BTS WORLD TOUR 'ARIRANG' IN TORONTO" at Rogers Stadium on the 22nd–23. Both performances sold out well in advance. As this is the only concert of the world tour held in Canada, intense local interest is focused on it.

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*This content was translated by AI.