IVE's "I AM" MV Surpasses 400 Million Views, a Historic First for the Group

*This content was translated by AI.

Group IVE (IVE: An Yu-jin, Gaeul, Rei, Jang Wonyoung, Liz, Lee Seo) has achieved a historic milestone by securing their first music video to surpass 400 million views since debut.

According to Starship Entertainment, IVE's agency, on the 30th, the music video for "I AM," the title track of their first full album "I'VE IVE," surpassed 400 million views on YouTube as of that day. This marks the first time since their debut that IVE has held a music video with over 400 million views.

Released in April 2023, "I AM" has become one of IVE's signature hit songs, achieving explosive success in both domestic and international music markets from its release. The track not only recorded a "Perfect All-Kill (PAK)" on major Korean digital music charts but also won nine awards at music shows, securing IVE's first "Grand Slam" since debut.

Notably, "I AM" has maintained long-term popularity beyond a one-time hit. Since its release, the song has consistently ranked high on annual charts across major domestic music platforms including Melon, Genie, Bugs, Apple Music, and YouTube Music. It entered Melon's annual chart for three consecutive years through 2025, demonstrating enduring appeal that remains strong over time.

The group also made a significant impact in the global music market. "I AM" remained on Billboard's "Billboard Global (Excluding U.S.)" chart for 33 consecutive weeks and appeared on the "Billboard Global 200" chart for 22 consecutive weeks, showcasing its global streaming power. Furthermore, after ranking on Billboard's annual "Global 200" chart, it was selected by Billboard as one of the top K-POP songs and albums of 2023, firmly establishing IVE's presence in the global market.

The song carries a message of "be confident in the path you choose," blending unique and addictive synthesizer sounds with IVE's explosive vocals to create a powerful impression. Lyrics such as "You are someone's Dreams come true" and "Rather than flying, if you soar, the road will open before you" convey confidence, resonating with many listeners and amplifying the song's appeal.

The music video visually embodies the message of "I AM." Based on sleek visuals, it uses imagery of ascending and descending via an airplane to capture intense energy and vitality. Combined with the members' powerful performances and confident attitudes, the video portrays IVE's dignified ascent, leaving a deep impression.

As a result, the "I AM" music video ranked first in YouTube's "Most Popular Music Video" category for 2023 and topped Bugs' year-end list as "Most Loved Video," maintaining high relevance as visual content. Achieving 400 million views on YouTube after more than three years of sustained popularity underscores "I AM"'s unparalleled long-term success and IVE's global influence.

Meanwhile, IVE is currently continuing its global activities by meeting fans worldwide through their second world tour, "SHOW WHAT I AM."

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*This content was translated by AI.