A2O Producer Lee Soo-man: "The New Is Seeing Again"

*This content was translated by AI.

Producer Lee Soo-man shared his thoughts on creation, content, and the future through A2O Entertainment.

Through interview content, A2O Entertainment conveyed the meaning behind the name A2O as well as Producer Lee Soo-man's perspectives on creation, content, and the future.

The interview begins with the question: "Why Alpha to Omega (WHY ALPHA 2 OMEGA?)"

Producer Lee Soo-man explained that there seems to be no true beginning or end, and thus the name A2O embodies the concept of "cyclical renewal."

In response to the question "What will A2O ultimately create?" he revealed his view that it involves re-examining what already exists.

He stated, "I believe what A2O creates is a modification (Modify) — transforming and reconstructing what already exists," adding that reflecting on one's own journey and re-evaluating existing works is equally important.

While moving forward toward the new, the focus lies in re-examining what already exists and creating something anew from it.

The answer to what A2O will ultimately create evolved from "artist" to "content."

As an entertainment company introducing new singers, Producer Lee Soo-man could have answered that A2O aims to produce "good singers" or "good groups," but he went a step further, stating, "We aim to create good content."

This means starting with the creation of good singers and groups, while also looking ahead to what kind of "good content" can be generated through them.

In the final interview question, "How will technology shape that future?", two keywords emerged: "Technology" and "Humanity."

Producer Lee Soo-man said, "The future is about technology and humanity," expressing his belief that we should combine both to create something desired, making it a reality in the future.

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*This content was translated by AI.