BTS V Generates 5.2 Billion Won in Media Value Despite Not Attending Fashion Week

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V of the group BTS generated approximately 5.2 billion won in media value at the recently held Paris Fashion Week. Despite being unable to attend the show due to his schedule, he demonstrated overwhelming influence, proving that he is a figure drawing attention from the fashion industry as well.

Recently, global influencer marketing analytics platform Lefty released a report analyzing the Earned Media Value generated during the 2027 S/S Paris Fashion Week. Media value is an indicator that converts brand exposure effects generated through social content between September 28 and October 7 into advertising value. It is used as a key metric for evaluating the influence of individuals and brands in the fashion industry.

According to the report, V generated $3.84 million (approximately 5.2 billion won) in media value related to Celine, where he serves as an ambassador. This accounts for approximately 23% of the total $17 million (approximately 22.9 billion won) in media value recorded by brands at this Paris Fashion Week. It is the highest figure among relevant influencers. In particular, V achieved this result without attending the 2027 S/S women's collection show held in Paris on the 3rd (all times local).

V appeared at Celine's 2027 S/S men's collection show in June of this year, drawing significant attention. At the time, fashion media Vogue France highlighted the fans' fervor following his appearance as "a phenomenon." It also cited Talkwalker analysis to report that more than 7.5 million social media interactions and over 2.2 million mentions occurred within just two hours of the event's start.

Meanwhile, BTS, V's group, is continuing its world tour "BTS WORLD TOUR 'ARIRANG'" in South America. After performing in Santiago, Chile on the 14th and from the 16th to the 17th, the group will head to Buenos Aires, Argentina, and São Paulo, Brazil.

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*This content was translated by AI.View Original