Lee Soo-man, visionary leader: "Pondering music that both listening and visual generations can enjoy together" [Star On-Site]

*This content was translated by AI.View Original

Lee Soo-man, key producer and visionary leader at A2O Entertainment, stated that he has been pondering the essence of music while raising new questions about K-pop.

The comprehensive daily newspaper Sidae Media (hereinafter referred to as Sidae) held the "Sidae Forum" on the 21st at the Sebit Island Convention Center in Seoul, themed "K-Culture × Tech: The Path to Sustainable Growth."

Lee Soo-man, key producer and visionary leader at A2O Entertainment and a cultural pioneer who established the framework of the K-pop production system, took the stage as the keynote speaker.

On this day, Leader Lee Soo-man said, "I am grateful to receive such cheers after a long time. I feel very proud that you have viewed me favorably." He added, "For a long time, while making music, producing singers, and leading K-pop, I have been asking questions about what makes it different."

He continued, "If we show music on stage, present performances, and display it through music videos, people will increasingly experience music in another way. So the question was how to make and present music videos, and how to create them within visualization. The transition from listening music to visual music was my starting point." He added, "After 16 years, I have reached a point where I can realize my ponderings."

Leader Lee Soo-man re-emphasized CT (Culture Technology) and mentioned the catchphrase "From cameras that capture, to cameras that create." Leader Lee Soo-man explained, "We generate technology that creates thousands of videos from just one dance performance." He then spoke about A2O LITE and A2O SOUL, which he recently launched, saying, "It was not easy to debut two teams at once, but these two teams resonate with my identity."

Nevertheless, Leader Lee Soo-man said, "While performances and visuals have become incredibly important, I also began to ponder that we must not forget the joy of the music itself." He added, "I wanted to create music that is good just to listen to and enjoyable to watch. I wanted to make music that both visual and listening generations can enjoy together."

Meanwhile, the forum was divided into two parts. Part 1 followed Producer Lee Soo-man's keynote speech with a focus on AI-based video creation. Cecilia Sen, CEO of Utopia Studio, a global AI video specialist company, spoke about "AI Native Studio: The Convergence of Technology and Production."

Subsequently, motion graphics designer and director Kim Geul-gyun (Apple TV Content Team) explained "Creation in the AI Era: Changes in Content Production Methods." Director Kim received an Emmy Award in 2024 for producing the main title of the drama "The Last of Us."

In Part 2, attention was paid to the phenomenon where the trends led by K-pop are spreading to related industries such as lifestyle, beauty, and physical AI, with new cultural leaders taking the stage as speakers.

Yoon Sang-bo, Vice President of Galaxy Corporation, which is the agency for singer G-Dragon and operates "Robot Park" in Gangdong-gu, Seoul, spoke about "The Expansion of Entertech Utilizing Robots," and also introduced related projects such as humanoid robot idols and robot fashion shows. Shin Jae-ha, Vice President of APR, a representative global K-beauty company, spoke about "Expanding the K-Beauty Paradigm Through Technological Innovation." Lee Seung-jin, Vice President of Musinsa (MUSINSA), which leads the domestic fashion, beauty, and lifestyle ecosystem, examined the present and future of "K-Lifestyle Connected by K-Culture."

Sidae aims to be a deliberative media with the motto "Respected Individuals, Prosperous Republic of Korea," opening a new path for journalism. Brilliant Korea, the media holding company to which Sidae belongs, includes NEWS1, NEWSIS, Money Today, MTN (MTN), StarNews, and ZDNet, which operate independently, and also includes The Bell as an affiliated company.

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*This content was translated by AI.View Original