"Sold out in 30 seconds" BTS J-Hope x NIGO collaboration Air Force 1 sells out immediately upon release [K-EYES]

*This content was translated by AI.View Original

Sneakers created by group BTS member J-Hope in collaboration with NIGO, the "godfather of Japanese street fashion," and Nike, sparked a global "click war" upon their release.

Nike released the "Nike x NIGO x J-Hope Air Force 1" limited-edition sneakers worldwide on the 22nd (local time) through its exclusive sneaker app "SNKRS" and select stores. The domestic selling price is 189,000 won.

The product was first sold exclusively on NIGO's brand Human Made official online store on the 17th, with inventory running out in less than 30 minutes, according to J-Hope overseas fan accounts. On the 22nd global release, posts followed one another on X (formerly Twitter) stating that Brazilian Nike stores sold out in under 30 seconds and the U.S. SNKRS app sold out within five minutes.

Prices also soared. On StockX, the world's largest resale platform, shoes with a U.S. retail price of $150 were traded at $554 (approximately 780,000 won), far exceeding three times the retail price.

This shoe is J-Hope's first sneaker collaboration. It is also the first installment in NIGO's "Air Force 1 World Tour" series, which he will unveil sequentially with global collaboration partners. NIGO is a fashion industry heavyweight who created the street brands BAPE, famous for its monkey logo, and Human Made, and currently serves as the artistic director of French luxury brand Kenzo. The two share a common bond in having deep ties to Louis Vuitton, led by Pharrell Williams.

The design is based on the 2001 model Air Force 1. It features a glossy "Burnt Sunrise" colorway and metallic gold leather with chlorine blue accents, along with twisted rope laces, a fluffy fur lining, and a squirrel graphic capturing J-Hope's vibrant energy. In place of the usual "NIKE AIR," the left shoe is engraved with "NIGO AIR" and the right shoe with "J-HOPE AIR," emphasizing the collaboration between the two.

NIGO praised J-Hope, saying, "J-Hope has become a true cultural ambassador who can pass culture on to the next generation." J-Hope expressed satisfaction, stating, "I really like the color combination of the enamel material that NIGO expressed. The unique lacing details, which are not commonly seen, further enhance the appeal of the sneakers."

Overseas fans also stirred up excitement. X was flooded with "got it" verification posts and wearing photos accompanied by the hashtags '#jhopexNike' and '#jhopexNIGOxNike.' When a video circulated showing J-Hope casually displaying his collaboration shoes, one fan laughed, saying, "J-Hope is bragging about wearing his collab shoes so nonchalantly." A Japanese fan captured RM wearing J-Hope's collaboration shoes at the Argentina performance on the 21st and cheered, "Isn't that too cool?"

J-Hope is completing the South America schedule of the world tour "Arirang" with BTS members. BTS will continue performances in La Plata, Argentina, on the 23rd and 24th (local time) before heading to São Paulo, Brazil.

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*This content was translated by AI.View Original