TREASURE, Powerful Comeback… Signature Sound of New Track ‘SHOCK’ Revealed

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TREASURE has previewed a powerful comeback ahead of the release of their new track ‘SHOCK’ on November 2.

On the 26th, YG Entertainment posted the first teaser video for ‘TREASURE - Digital Single [SHOCK]’ on its official social media channels. By boldly revealing the official logo of the new song and key phrases symbolizing the track right from the first teaser, the group instantly captured the attention of global fans.

The video drew attention with dynamic direction featuring electric shocks that seemed to shake the ground, rising smoke, and debris scattering in all directions. This was complemented by an addictive sound featuring the repeated lyrics ‘SHOCK SHOCK,’ radiating explosive energy. The teaser concluded with the appearance of the new song’s official logo and the release date, ‘2026.11.02. 6PM KST,’ leaving a strong aftertaste.

TREASURE successfully restructured its hip-hop portfolio through its fourth mini-album [NEW WAV] released in June. This album, which was directly led by Chief Producer Yang Hyun-suk, achieved remarkable results, including becoming an initial million seller, ranking No. 1 on the iTunes album charts in 13 regions, and topping major music charts in South Korea and Japan. It also proved its global popularity by surpassing 100 million views of the music video in a record-breaking 11 days and winning first place on music shows.

In addition to the title track, content for included tracks such as ‘DANGER,’ ‘Nally-na (HYUNHAYO),’ and ‘ZOOM ZOOM’ received well-balanced love, with combined video views far exceeding 300 million. Following this, the group successfully completed a fan concert tour spanning 10 cities and 22 shows, demonstrating formidable strength across albums, YouTube, and live performances.

Furthermore, at the ‘2026 The Fact Music Awards’ (TMA) held in September, TREASURE won the awards for ‘Artist of the Year’ and ‘World Best Performer,’ achieving a double crown. This once again proved its solidified presence based on musical growth and activities on the global stage.

TREASURE members have directly shared news that they have been devoted to working on their new track even during their fan concert tour, revealing their confidence. Having proven their musical growth and strength with [NEW WAV], the group is expected to continue its unstoppable momentum through ‘SHOCK.’

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*This content was translated by AI.View Original