Kakao Entertainment Signs MD Partnership With Samsung Lions

*This content was translated by AI.

Kakao Entertainment (co-CEO Kwon Ki-soo, Jang Yoon-joong) will join hands with the Samsung Lions in professional baseball to introduce the club's official MD.

Kakao Entertainment (hereinafter referred to as Kakao Entertainment) announced on the 4th that it will sign an MD business partnership with Samsung Lions and will be in charge of MD planning, production, distribution, and sales using the licenses of the club and its players. Through this collaboration, Kakao Entertainment will not only plan/produce various official MDs, but also take charge of overall online and offline store operations, opening an online mall within the global K Culture fan platform Berries in February to provide a differentiated fan experience to Samsung Lions fans at home and abroad.

Kakao Entertainment will introduce a variety of MD lineups in consideration of Samsung Lions' identity and worldview. It will showcase a wide range of lifestyles on and off the field, including replica uniforms (which are similar in design to those worn in real games but are suitable for everyday wear), folding cushions, warpens, and photo card pouches. In particular, it plans to maximize scarcity with original IP collaboration products as well as specialized items that melt the club's identity and lifestyle of each player. Kakao Entertainment plans to introduce unique and trendy products that are different from existing baseball MDs based on fandom insights and sensuous planning skills accumulated by communicating with K-culture fans of various genres such as K-pop and K-weptoon.

It creates an environment in which Samsung Lions fans can communicate closely with the club at all points of contact in everyday life, adding brand values and overwhelming collection values in different dimensions at every moment they enjoy sports.

In addition, the online and offline store is designed to allow Samsung Lions fans to expand their enjoyment in their daily lives. In February, the Samsung Lions team store will be opened at the online fan store "Berriz Shop" of global K-culture fan platform Berriz to increase purchasing convenience and provide an optimized shopping environment. Strengthen product operation efficiency based on Beriz's stable fulfillment infrastructure, such as multilingual support, multi-currency payments, and systematic delivery systems. The team store's offline store will be renovated and opened in March. It will expand into a landmark-type space where you can experience the club's brand value and try various online and offline linkage plans with the opening of the KBO regular season in 2026, adding to the fun experience of fandom outside the stadium.

Kakao Entertainment said, "Korea's professional baseball is a sport that has built an unrivaled fandom across all generations for decades," and added, "Kakao Entertainment has been communicating with K-culture fans around the world in various business areas such as K-pop, drama, and webtoons, including operating the global fan platform Beriz, and we expect that this meeting with the Samsung Lions will expand the scope to SportsIP to deliver more colorful and three-dimensional enjoyment to baseball fans."

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*This content was translated by AI.