Lim Dong-hwan, head of the K-League Strategic Project Team, won a commendation from the Minister of Culture, Sports and Tourism... Contributing to the development of professional sports

*This content was translated by AI.

The Korea Professional Football Federation announced on the 2nd that Lim Dong-hwan, head of the strategic project team, received a commendation from the Minister of Culture, Sports and Tourism (Choi Hwi-young) in recognition of his contribution to the development of professional sports and the promotion of sports. This is the second accolade after 2022.

According to the federation, Lim Dong-hwan, a former certified public accountant, has been in charge of marketing and strategic projects since joining the federation in 2017, and has been the head of the strategic business team since 2020 to strengthen K-League marketing, introduce fan-friendly policies, and promote social contribution and ESG-linked projects.

In particular, after the COVID-19 pandemic, it actively promoted policies to restore the stadium viewing culture and introduce new audiences, contributing to the expansion of the base of professional sports and the development of the industry.

Representatively, we worked hard to strengthen the social value and brand competitiveness of the K-League by developing integrated marketing based on the ▲ K-League's unique brand identity 'Dynamic Pitch', expanding experiential events in the stadium, ▲ operating a daily soccer tournament for children, the disabled, and women, and operating eco-friendly policies such as declaring a ▲ carbon neutral league and measuring carbon emissions by team.

Meanwhile, the federation plans to continue its efforts to strengthen league competitiveness and sustainability by presenting a "sustainable league that grows with fans" as the goal of the K League in 2026.

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*This content was translated by AI.