The Korea Sports Council will hold an official partner sponsorship agreement ceremony with Upbit to promote joint marketing for Team Korea's support from the 2026 Milan Cortina Winter Olympics

*This content was translated by AI.

The Korea Sports Association said on the morning of the 16th, "We will hold an official partner sponsorship agreement ceremony with Dunamu (CEO Oh Kyung-seok), which runs Upbit, a digital asset exchange, on the 15th, and start full-fledged cooperation to develop Korean sports and support the national team."

According to the Korea Sports Association, the sponsorship agreement ceremony was held at 4 p.m. on the 13th floor of the Olympic Hall in Songpa-gu, Seoul, with Chairman of the Korea Sports Association Yoo Seung Min and CEO Oh Kyung-seok of Dunamu.

With this agreement, the Korean Sports Council and Upbeat decided to not only support the national team, but also cooperate for the sustainable development of Korean sports. The two sides plan to produce a video of Team Korea's support for the 2026 Milan Cortina Winter Olympics, which is scheduled to be held in February. In addition, various cooperation measures such as supporting the development of dream tree athletes and expanding the base of sports will be sought together.

As a first-class official partner of the Korea Sports Association, Upbit will be able to conduct marketing activities using various intellectual property rights such as the insignia of the Korea Sports Association, the name of the official sponsor, the Team Korea emblem, and the collective portrait rights of the national team, and will continue a new type of collaboration that combines sports and digital finance based on technology and brand capabilities as a fintech company.

"Upbeat is a reliable partner who has already sent sincere support to the Korean team through the production of Team Korea cheering videos," Yoo Seung Min said. "Through this official sponsorship agreement, we will support Team Korea's team's challenge toward the 2026 Milan Cortina Winter Olympics with Upbeat and create a new collaborative model where sports and digital innovation meet."

Dunamoo CEO Oh Kyung-seok also said, "Upbeat's journey to go to the world by challenging is in line with the constant challenges of the national team players," adding, "We will continue to share the challenges of the team and convey positive energy and trust to the people."

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*This content was translated by AI.