*This content was translated by AI.
The Korea Professional Football Federation announced the official catchphrase "By Our Side, K-League" in the 2026 season selected through a fan participation contest on the 28th.
After selecting eight candidates through the first internal screening among the works received through a fan contest in December last year, the catchphrase was finally decided by adding up online fan voting (30%), club official screening (30%), and expert screening (40%).
The final selection, "By Our Side, K-League," ranked first in fan voting, club officials, and expert screening, and received the most support, especially in fan voting.
"By Our Side, K League" contains that the K League is a being with daily life beyond the stadium. The catchphrase design also visualized the continuous connection between "K-League" and "Us (fans)", using a ribbon-like stroke.
Through this catchphrase, the federation intends to announce a new start made by the K-League and fans and spread the positive social value of soccer with fans.
"By Our Side, K-League" is a message representing the 2026 season and will be applied to all K-League official assets, including ▲ K-League homepages and social media ▲ K-League stadium banners and outdoor promotional materials ▲ K-League-related MD and various campaign materials.
Meanwhile, the winner of the competition, which created the "By Our Side, K League," will be provided with 1 million won in prize money and one Adidas uniform signed by the "Team K League."
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*This content was translated by AI.
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