*This content was translated by AI.
The Korea Professional Golf Association (KPGA) will continue its three-year partnership with Lexus Korea.
KPGA announced on the 4th that it held a signing ceremony with Lexus Korea to host the "2026 Lexus Masters" tournament at the KPGA Building (10th floor) in Seongnam, Gyeonggi-do on the 3rd.
Key officials from both sides, including KPGA Chairman Kim Won-seop and Lexus Korea President Manabu Konyama, attended the signing ceremony and vowed close cooperation for a successful tournament.
The Lexus Masters, which marks its third anniversary this year, has quickly settled down as a key tournament in the KPGA Tour since its establishment in 2024. In particular, following Lee Seung-taek's first win in 10 years since his debut in 2024, Kim Jae-ho is considered a dramatic stage that gives fans the "impression of his first victory" by lifting his first career championship cup in 17 years after his debut in 2025.
Lexus Korea said, "Through this competition, we plan to convey Lexus's own 'authenticity' and 'artisan spirit' to golf fans beyond simple sports sponsorship."
"Over the past two years, Lexus Masters has taken the level of the KPGA Tour to the next level with its creative gallery culture and elegant tournament management," KPGA Chairman Kim Won-seop said. "We thank Lexus Korea for its constant trust this year, and we will focus all our capabilities to make this tournament the best venue to raise the status of Korean men's golf."
"Based on the successful results of the last competition, we are happy to continue the Lexus Masters in 2026, and we will do our best to provide the best environment for players to perform as much as they want, while giving fans an unforgettable impression," Lexus Korea President Manabu Konyama said.
Meanwhile, the "2026 Lexus Masters" continues differentiated contents such as the "one-of-a-kind trophy in the world" with Lexus's own craftsmanship and the "Master's Lounge," which combines music and support.
The competition will run from Oct. 29 to Nov. 1, and the venue will be confirmed and announced later. The 2026 Lexus Masters will broadcast all rounds live on SBS Golf 2, the host broadcaster.
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*This content was translated by AI.
