Seoul E-Land Unveils Uniforms for 2026 Season... Attach the 'Fan Friendly Club' patch to the rear neckline

*This content was translated by AI.

Seoul E-Land FC unveiled its 2026 season uniform "GRADIENT OF MOTION" with New Balance.

Seoul E-Land said, "Since its foundation, we have been showing our uniforms in collaboration with global sports brand New Balance for 12 consecutive years, receiving favorable reviews in terms of design and functionality every season," adding, "Last season, we proved a lot of interest from fans, breaking the record for most uniforms sold for two consecutive years and increasing sales revenue by 26% year-on-year."

In this trend, the uniform for the 2026 season, which was unveiled, is said to have further enhanced the completeness of the design by the designer in charge of New Balance directly from concept planning to overall design.

The concept of this season's uniform is "GRADIENT OF MOTION," which means "the flow of movement." It visually expressed the message that the constant play of the players and the support of the fans are united to create a huge flow.

A triangular pattern graphic inspired by the design of New Balance performance running shoes is applied to the front of the uniform. The pattern represents the structure of a team by connecting each unit representing individual players, and it means that individual movements gather to create greater energy and organizational power.

The details of the meaning of being with fans are also noticeable. A "Fan Friendly Club" patch was attached to the back neckline to capture the philosophy of the fan-centered club. Seoul E-Land has established itself as a fan-friendly club in name and reality, winning three "Fan Friendly Club Awards" last year and continuing its record of winning the most K League 2 awards.

In addition, the uniform number included a symbolic message of running with a fan, the 12th player, by applying a continuous "12" pattern. This is also in line with Seoul E-Land's catchphrase of this season, "12un for ONE."

Functionality and differentiation have also been strengthened. The team developed a three-dimensional emblem badge for the first time and applied it to uniforms, adding details with hidden design points that are revealed when the sleeves are folded.

High-function woven materials are used on the back to secure excellent lightweight and breathability, improving the fit so that players can perform at their best.

An official from New Balance, who oversaw the design, said, "Seoul E-Land's 2026 uniform made 'movement' a starting point for the design. "It is a uniform that visualizes the moment when each player's energy is connected and expanded to a team," he said.

Meanwhile, Seoul E-Land will hold a pre-sale of uniforms for the 2026 season through its official online store. The sales schedule will be available later on the official SNS channel of E-Land in Seoul.

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*This content was translated by AI.