'Mega-Challenge Mega-Change' 2027 Chungcheong U competition official slogan confirmed

*This content was translated by AI.

The organizing committee (chairman Kang Chang-hee) of the 2027 Chungcheong Universiade (U-Conference) announced on the 11th that it has finalized its official slogan as "Mega-Challenge Mega-Change" after a public preference survey.

To select the slogan, the organizing committee conducted a preference survey for the entire nation from the 22nd to the 28th of last month, and a total of 4,825 people participated, showing high interest and response.

The confirmed slogan contains the will and vision of the Chungcheong region to leap into a megacity with global competitiveness with the hosting of the competition.

In particular, it symbolically expressed the message that it will lead to 'Mega-Change' through 'Mega-Challenge' by using the prefix 'MEGA-'. At the same time, the repeated use of 'CH' emphasized Chungcheong's identity and presence as a megacity.

In addition, blue, which symbolizes a bright future and youth, was applied as the basic color to visually express the dynamics and future-oriented values of the competition.

The organizing committee plans to actively use the confirmed slogan for various promotional materials and online and offline marketing activities, including official posters of the competition.

Kang Chang-hee, chairman of the organizing committee, said, "Based on the vision and values contained in Slogan, we will make the 2027 Chungcheong Universiade an international sports festival that captures Chungcheong's spirit of challenge and mega-city leap."

The 2027 Chungcheong Universiade will be held from August 1 to 12, 2027, in four cities and provinces in the Chungcheong region: Daejeon, Sejong, Chungcheongbuk-do, and Chungcheongnam-do. More than 15,000 people from 150 countries will participate in 18 events.

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*This content was translated by AI.