Official Partner of the Korea Sports Council, What Activities Are They Doing at the 2026 Milan Olympics [Milan Olympics]

*This content was translated by AI.

Official supporters of the Korea Sports Association (Chairman Yoo Seung Min) are conducting various marketing activities to support the challenge and journey of the Korean team "Team Korea" for the 2026 Milan Cortina Winter Olympics.

The Korean Sports Council has unveiled marketing activities for official supporters of the Korean Sports Council to support the national team participating in the Winter Olympics.

This activity is Olympic marketing promoted as an official partner by companies that have signed an official sponsorship agreement with the Korean Sports Council. In order to share the value of Team Korea and the impression of the Olympics with the people, they are developing based on their respective expertise and assets.

Samsung Electronics, the official partner of the International Olympic Committee (IOC), used the Galaxy S25 Ultra to take an official profile picture of Team Korea's team participating in the Milan Cortina Winter Olympics. Through photographs and video shots containing the characteristics of each athlete and event, athletes participating in the Olympics showed their confident appearance.

OB Beer Cass, a TOP sponsor in the beer category, is supporting Team Korea through the "Our Story that Will Not be forgotten" campaign. Cas provides cheering gifts to the team, presents the Cas Fresh Family as an official dinner drink for the Korea House in Milan, and shares the enthusiasm of the Olympics with visitors to the field and overseas fans through booth operation. In Korea, they share the moment of winning a medal on social media, expressing their support for Team Korea, and are conducting promotions in connection with the Olympics at major bases across the country.

Official partners of the Korea Sports Association are also continuing their activities. CJ participates as a sponsor of the Milan Korea House title to introduce Korean culture to visitors to the Korea House, and provides food to the meal support center operated in the Olympics to help the athletes maintain their condition through Korean food. Prior to the competition, "Bibigo Day" events were held at Taereung and Jincheon National Training Center to support the team, and Olive Young produced a "K-beauty kit" for business trips and trips to support the team playing overseas and provided it to all the players who participated in the decision ceremony.

As a new media broadcaster for the Milan Cortina Winter Olympics, Naver is running an Olympic special page while broadcasting all events through Naver Sports and local governments. By posting photos and videos of all the Team Korea players on the page, it has set up an environment where the people can cheer by paying attention to the challenges and stories of the players.

Woori Financial Group is sending messages supporting the "our" Team Korea team through TV advertisements, SNS, and outdoor advertisements. IU, an advertising model of Woori Financial Group, narrated and released a commercial ad for the "Korea's national financial group" that shows people cheering for the national team everywhere in their daily lives, creating an atmosphere of cheering for the Winter Olympics. In addition, eight affiliates are taking the lead in raising public interest in athletes by holding customer participation events during the Olympics to pray for the team's good performance.

Dunamu (Upbeat) sent out TV advertisements supporting all 71 players of Team Korea with official model Cha Jun-hwan, a figure skater, and carried out activities linking team cheering and fostering winter sports through Bitcoin donation delivery. It holds a team Korea cheering quiz event within the Upbeat app to deliver a message of support for the Olympics by utilizing its characteristics as a digital asset company, while adding meaning to the spread of good influence through sports.

Best Sleep, an official partner in the bed and mattress category, supplied mattresses, pillows and bedding to the South Korean team's accommodation in Milan so that the South Korean team could sleep deeply and perform at its best even in unfamiliar environments elsewhere. It also contributed to boosting the team's morale by supporting the team by holding events to provide bedding to the team at the Jincheon, Pyeongchang, and Taereung National Training Center.

At the same time, SK Telecom has introduced digital-based Team Korea supporting contents such as V-coloring, and Paris Baguette is leading the people to support Team Korea in their daily lives by producing team support posters and photo cards and posting them at stores across the country.

Chairman Yoo Seung Min said, "The official sponsor's support for Team Korea, which will be held for the Milan Cortina Winter Olympics, is an Olympic marketing activity in which companies that have signed sponsorship agreements with the Korean Sports Council participate in official capacity, and through such cooperation, we were able to responsibly convey Team Korea's challenges and the value of the Olympics to the people."

He added, "In the future, the Korean Sports Council will continue to support the Korean team to perform at its best on the international stage by creating a fair and healthy Olympic marketing environment based on partnerships with official sponsors."

Meanwhile, the Milan Cortina Winter Olympics is being held in Milan and Cortina d'Ampezzo, Italy, starting with the opening ceremony on the 6th, and games involving the South Korean team can be watched on Naver and JTBC.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.