It was possible because of the strong 'full support' of CJ Lee Jae-hyun, chairman of 'Kim's Pleasure Choi Ga-on [Milan Olympics]

*This content was translated by AI.

Choi Ga-on (18, Sehwa Girls' High School), a "snowboard hopeful," gave the Korean team its first gold medal at the 2026 Winter Olympics in Milan and Cortina D'Ampezzo. Behind the achievement was the strong support of CJ Group.

Choi Ga-on, a "genius high school girl," topped the podium with a high score of 90.25 in the women's halfpipe final held at Lvigno Snowpark in Italy on the 13th. It is the first Olympic gold medal in Korean snow history.

CJ's sponsorship also contributed greatly to the creation of history. CJ has been silently accompanying Choi Ga-on since 2023 based on the 'Dreaming Philosophy'. With the victory at the 2022 International Ski Federation (FIS) Junior World Championships, we paid attention to Choi Gaon's potential and growth potential, he said. "As a junior high school student, I started personal sponsorship in 2023. CJ continued its support without shaking even when it suffered a broken back during training in Switzerland in 2024 and failed to participate in the Gangwon Winter Youth Olympics due to surgery and rehabilitation.

"The CJ fully supported the cost of overseas trips so that Choi Ga-on could visit the halfpipe training ground and the tournament throughout the year," he added.

Choi Ga-on thanked CJ, "There are many away training due to the nature of the event, and thanks to CJ's support, we were able to train in the same environment as foreign players while traveling around the world." CJ also provided various Bibigo Korean food products such as short rib soup and Yukgaejang to manage condition during overseas training.

Since returning from injury, Choi Ga-on has continued his rise with three consecutive World Cup wins in the 2025-26 season. And on his first Olympic stage, he rewarded his support by reporting Team CJ's first medal in Milan.

CJ said, "In the run-up to the Olympics, Choi Ga-on has said, "My dream is to become the best rider in the world." This is in line with CJ's "Only One philosophy (first, best, differentiation)." "This game, which did not give up until the end despite weather variables and injury concerns, and poured everything into it in the last period, was a symbolic moment where the individual player's spirit of challenge and CJ's philosophy were combined," he stressed.

CJ continued to sponsor sports based on CJ Group Chairman Lee Jae-hyun's 'Dreaming Philosophy', who supports the dream of becoming a promising player with growth potential regardless of the event. In 2018, he also sponsored Lee Sang-ho of Snowboard Alpine to achieve an Olympic silver medal. He said, "We are contributing to the development of Korean sports by pursuing the growth of individual athletes and sports together, including another TEAM CJ Kim Min-sun who competed in the Milan Olympics and the entire speed skating team."

A CJ official said, "We are very happy that Choi Ga-on has achieved the Olympic gold medal by showing the spirit of challenge that he does not give up until the end," and added, "We will continue to generously support promising players to continue their bold challenges toward the global No. 1."

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*This content was translated by AI.