From 'biting zombies' to black holes and astronomical seats, each team will launch a unique campaign ahead of the new season [Media Day On-Site]

*This content was translated by AI.

Ahead of the opening of the new K League 1 season of professional soccer, head coaches and representative players of 12 clubs announced their unique campaigns.

The Korea Professional Football Association held the opening media day of Hana Bank's K League 201226 at the Swiss Grand Hotel in Seodaemun-gu, Seoul on the 25th. Head coaches and representative players from 12 clubs and more than 200 fans attended the Media Day site.

Chung Jung-yong, the new coach who took the helm of Jeonbuk Hyundai, the "defending champion," announced the "new star" as his new season's launch. Coach Chung said, "There is a big star (10 wins) on the emblem, and I hope to engrave another one next to it." Kim Tae-hwan said, "I will try to lift the (winning) cup that fans want the most."

Hwang Sun-hong, manager of Daejeon Hana Citizen, who is drawing attention as a favorite along with Jeonbuk, expressed his determination to "challenge the title as a K-League-oriented team."

Coach Hwang said, "I think we have to go for a bigger goal. It's a burden, but I think the burden is the weight of our team. I'll try hard to win the championship at the top of the list," he said. Joo Min-gyu also said, "We are preparing hard to win this year. I will prepare well to achieve my desired goal," he said.

Joo Seung-jin, manager of Gimcheon Sangmu, announced his 'proof' as his new season's launch. Coach Joo Seung-jin said, "Players come to our team at important times. You have to prove your personal value. Our team's player composition changes every year. We have to prove that the team is competitive," he stressed.

Pohang Steelers coach Park Tae-ha's new season's launch was "STEEL STRONG."

Coach Park said, "It's a motivational word. You have to try to protect it. It is proving weak at the beginning of the season but strong at the end. We will make sure that we get good results so that we don't overshadow them," he added. When coach Park announced his bid for the new season for the fourth time according to his ranking last season, Jeon Min-kwang added his will to win, saying, "Next year, our coach will be the first to express his feelings."

Gangwon FC head coach Chung Kyung-ho's announcement was "all for one, all for one." Coach Chung said, "We performed well last year as a strong one-team and performed well. It reached the round of 16 strongest teams in the AFC Champions League (ACLE). The same goes for this season. We have to unite for one and we have to unite for everyone. I'll play hard with the fans this year," he explained.

FC Seoul's commitment to the launch of the new season was "a complete spring in Seoul."

Head coach Kim Ki-dong said, "We started with a lot of expectations from the club and players last season, but we are sorry for not meeting the expectations. The players also understand the responsibility. He said, "I prepared happily and fiercely with my concentration in the winter," adding, "I didn't make a perfect spring, just as there was a cold snap before spring came. This year will be different. I hope it will be a season where fans can understand the results and compete with strong teams until the end. I will do my best to make a perfect spring for FC Seoul," he said.

Kim Jin-soo also said, "I think spring is the happiness of the fans," adding, "We have to produce results for happiness. I will start with myself as the captain and do my best to increase FC Seoul with responsibility," he added.

Gwangju FC, where head coach Lee Jung-hyo leaves for Suwon Samsung and makes a fresh start under head coach Lee 滴穿, expressed his determination for the new season, the four-character idiom "water 滴穿 penetrates the rock."

Coach Jungkyu Lee said, "Many fans and journalists are worried about Gwangju's small size and inability to recruit in the transfer market," but added, "We are preparing with the determination that we can penetrate a big rock if our sweat drops gather little by little."

FC Anyang coach Yoo Byung-hoon drew attention by revealing "Biting Zombies" as his new season's launch.

Director Yoo Byung-hoon said, "If our previous style was 'Zombies who endure', we will reveal our angry teeth this year. Bertie is a zombie who bites from a zombie, and he said, "I'll be a team that the other person doesn't want to meet." Lee Chang-yong said, "I'm going to be mean to K-League teams like the zombies in the movie Train to Busan."

Kim Hyun-seok, the new coach of Ulsan HD, said, "I didn't know it would take so long for the order to come. We will make sure that next year will be the order to come quickly, he said. "We will make sure to give you joy and pride." There are zombies and many other things, and we will be a 'black hole'. I'll suck everything in and be left alone," he said. Jung Seung-hyun said, "I think I dropped the value, pride, and pride of Ulsan HD emblem a lot last season. I will do my best to return to my original position this season," he said.

In addition, Jeju SK's new coach Sergio Costa wrote "PROCESS." Coach Sergio Costa said, "We have to believe in the whole process. I'm working on the process. The growth of players, the growth of teams, and the growth of clubs are needed. A difficult situation will come, and in the meantime, you have to believe in the process. I will show you good soccer."

Incheon United manager Yoon Jung-hwan, who expressed his commitment to "change, challenge, and growth" for the new season, said, "We have chosen to change and are making changes. Through that, I can tell you that it has grown to a higher level and has become solid. This year, we are aiming for a big challenge, he said. "We will challenge the big goal with the value of Incheon United." We will do our best to show you how we grow with our names," he said.

Bucheon FC head coach Lee Young-min said, "It is the first season in which Bucheon came up in the first part," adding, "I think we should take the first step well." I will stay unconditionally and make sure to stay so that everyone in the team can make the first step to grow," he said. Captain Han Ji-ho said, "I think the players will follow me if I show them my aggression as the captain. I'll show you my exuberance first," he said.

K League 1, where 12 clubs will compete, will kick off the new season starting with the official opening game of Incheon and Seoul (Incheon Football Stadium) on the 28th.

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*This content was translated by AI.