UFC-China has joined hands, UFC live broadcast + China's competition is being held

*This content was translated by AI.

UFC, the world's leading MMA organization and an affiliate of TKO Group Holdings, has joined hands with Migu.

The UFC announced on the 4th that it will extend the historical partnership between Mi-gu and the UFC's official platform in the Greater China Region for many years until 2031.

Through its official UFC fan club, Migu continues to serve as the exclusive distributor in China for all UFC live events, including 13 large numberbird events and 30 fight nights per year.

Membership benefits include exclusive fan events, live competitions with multi-view viewing and commentary options, original programs, and a vast library of programs including "UFC Countdown," "UFC Connected," "The Ultimate Fighter (TUF), "Dayna White's Contender Series (DWCS)," and "ROAD TO UFC," a tournament in which top Asian MMA prospects compete for UFC contracts.

MiGoo, a subsidiary of China Mobile, is a media platform company specifically established for the mobile Internet era, a group dedicated to contract-providing services, production and distribution of premium content, and it becomes an exclusive co-host of the UFC event in mainland China to deliver a more vivid sense of reality to Chinese fans by utilizing advanced broadcasting technology and artificial intelligence (AI) technology.

"The partnership with Mi-gu has been a key growth driver for UFC to emerge as a mainstream sport in China," UFC Executive Director and Asia General Kevin Zhang said. In the future, we will expand cooperation into new areas and continue to invest in fostering next-generation local stars, he said.

"The partnership with UFC is entering an exciting new stage," said Shizhe Mi-gu, director of Sangmu. "We are ready to upgrade our viewing experience to the next level based on Mi-gu's 5G+, 3D immersive video, and AI technology expertise."

"As an exclusive co-host of UFC events in mainland China, Mi-gu will work closely with UFC to provide premium content and a more immersive way to experience the tournament to Chinese sports fans," he stressed.

Mainland Chinese fans can access the UFC fan club through the MiGoo Video app on any connected device. Hong Kong fans can access the UFC fan club through the UTV app, MyLink app, and MiGoo C app. And Macau fans can access the UFC fan club through the MiGoo C app.

The extension of the partnership represents the UFC's great efforts to develop MMA sports and audience in China. UFC's fan base in China has grown to more than 188 million, with followers on social media platforms such as Douyin, Weibo, WeChat, Kuaishou, Xiao Hongshu and BilllieBilllie rising to more than 17 million. The figure is up 70% since the start of the broadcast partnership with MiGoo in 2021.

Chinese athletes, led by former UFC strawweight champion Zhang Weili, continue to stand out in the UFC. Players such as Yen Xiaonan, ranked 14th in the strawweight division, Song Ya-dong, ranked 5th in the bantamweight division, Wang Chong, ranked 11th in the women's flyweight division, Zhang Mingyang, ranked 15th in the light heavyweight division, and UFC veterans Li Jingliang and Song Keonan are active.

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*This content was translated by AI.