Karma, a 'sleep brand' founded a KLPGA golf club... Lee Seung-yeon and Choi Ye-bon join

*This content was translated by AI.

Karma, a sleep brand that commercialized memory foam pillows for the first time in Korea, founded a women's professional golf team ahead of the 2026 season.

CALMA held the inaugural ceremony of the "Karma Golf Club" consisting of Korean LPGA players at the "Ganuda Gallery Cheongdam Branch" in Gangnam-gu, Seoul on the 4th.

The Karma Golf Club has Lee Seung-yeon and Choi Ye-bon, who will participate in the KLPGA regular tour this year, as its founding members.

Lee Seung-yeon, the representative player, is a veteran with one KLPGA Tour victory, and is a player whose main weapon is powerful long balls from his small body. Since his debut, he has consistently maintained the regular tour seed and has achieved steady results. Choi Ye-bon, who was recruited together, is a player who is expected this season based on his continued growth. He secured a full seed by ranking third in the 2026 regular tour seed rankings. The two players will go on a regular tour this year wearing uniforms and hats with Karma's logo on them.

The foundation stems from the combination of Carma's slogan of "a mattress with a comfortable waist" and the athletic characteristics of golf. Karma will provide sleep solutions with ergonomic design and high-function memory foam technology to golfers with heavy back and neck burdens, providing systematic support to players to play in their best condition.

Lee Seung-yeon, who attended the inaugural ceremony, said, "It is an honor to join Karma Golf Club, Korea's best sleep brand," adding, "We will do our best to promote Karma by performing well this season based on strong support." Choi Ye-bon also said, "I was more happy to meet Carma because I was always aware of the importance of back health and good sleep. I will take care of my condition with Karma and play without any ups and downs throughout the season," he said.

"We expect that Karma's technology, which has studied Korean body types and sleeping habits for the past 27 years, will greatly help players improve their performance," said Yoo Young-ho, chairman of Karma. "We will actively deliver the functionality and professional value of Karma to golf fans by establishing a golf club this year and participating in the title sponsor of the three-day Mattress Karma and Ocean Cup golf club competition from March 20."

Meanwhile, Karma is a family brand of KANUDA, a global functional pillow brand that runs the 25th Kanudabae Junior Golf Tournament this year. It has been leading the premium sleep market since commercializing memory foam for the first time in Korea in 1999, and started golf marketing in earnest last year with the participation of official sponsors of major KLPGA competitions and SBS Golf's sponsorship of KLPGA cheering event. Along with the founding of the golf club, Karma plans to expand its sports marketing scope further by participating as a title sponsor of the "Carma and Ocean Cup Golf Club Competition."

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*This content was translated by AI.